Category Archives: Google Updates

Google Further Explains What the Part of “Core Algorithm” Means

Google integrated Panda update as part of its core ranking algorithm last week. This news created a lot of buzz in the SEO world. Everyone kept guessing its impact on the search rankings as no clear answers were given regarding what it really meant. However, now you just have to stop guessing, as Google has released more information about the “core update. “


The core update means that the algorithm is good enough to work on its own and to keep up with the future trends and changes, without requiring a lot of manual monitoring.   Google’s Andrey Lipattsev, answered a lot of questions clearing the confusions of many SEOs and webmasters in a Q&A session.


According to him the core update doesn’t mean an entirely new functionality but is simply an improved part of the ranking algorithm. He further explained it with this analogy:


Think of it like the cars of the past that required the users to start them manually using certain tools as they didn’t come installed with the engine starters. Today, a lot of cars have in-built petrol engines and no manual work is needed to start them. The overall idea is the same but things have become more convenient.


Connecting it Google Panda, he further added that the basic concept of why Panda was introduced by Google has not changed; it has been tested to work in the past and is now part of the core algorithm update. In other words, any update that comes to a stage to work 100% on its own without requiring any changes simply becomes a part of the core algorithm. Check Andrey Lipattsev Video for more details.


The webmasters and SEOs need not to worry about it if they are using pure white hat link building tactics. You can also contact the Medialinkers SEO team to handle the SEO campaign for you.

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Google Adwords Program with Lending Club in Testing Waters

Google Adwords Program with Lending Club in Testing Waters

A lot of Adwords advertisers have received emails from Google about the loan offers from the lending club. The loans are specifically used for funding the Adwords advertising campaigns. According to the email message, a loan offer is made to help the business owners in financing their Adwords advertising.


However, this is a limited test and according to the Google spokesperson, they are running a small referral test on the new potential payment options, as part of the ongoing work of delivering advertising solutions.


The AdWords business credit card program has been phased by Google on February 1st, 2015. Google also partnered up with the credit card program of banks, launching it in the UK and US in the year 2012. This has given smaller businesses access for crediting their Adwords campaigns. This new lending club program can be the replacement option for that program if it works out.


The Lending club marketplace, lenders focus on the customer peer to peer lending. In April 2015, the lending club joined forces with the Alibaba group and Google, for work services securing the low-interest loans. The Google funds those loans itself, lending the club powers a customized and automated underwriting process for Google. For those who don’t know the entire picture, Google was also an early investor in the Lending club.


As for the long experiment by Adwords, Google is referring leads to the lending club, not offering the landing. If the loan is approved, the club makes sure to facilitate funding the business’s Adwords account directly.


For the latest news, stay tuned to the blog of Medialinkers and check out the latest Medialinkers testimonials for knowing the type of work we deliver!

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