Category Archives: Kennesaw SEO Company

GooGoogle Reviews by Medialinkers

Google Fixes the Drop in Review Stars

A lot of review stars against company sites in the search result pages for different queries have returned back to the normal state. Webmasters saw removal of business review stars in search results. Mozcast, Popular SEO tool’s SERP Graph feature showed a decline from 35% to 22% for a number of queries in the past few days, and had many webmasters and SEOs worried.

 

Many doubted Google for doing it purposefully as another major search engine change; however, since nothing official has come out from Google, and the things are back to normal in the SERPs arena, we can safely say that the removal of reviews was caused due to a bug instead of an intentional move by Google.

 

Stay tuned to medialinkers for more information.

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Google Dances Again, but Penguin Still not the Likely Cause

Google Dances Again, but Penguin Still not the Likely Cause

A lot of webmasters observed changes in the search engine results again this weekend. The cause of fluctuations last weekend was due to a core ranking algorithm update, later confirmed by Google. However, this time, Google hasn’t yet confirmed the reason for the fluctuations caused again. The SEO forums and social media pages are receiving a lot of queries by SEOs and webmasters regarding the changes.

 

Same is the case of the automated tools, which are reporting large bars through their interface.  On the end, John Mueller and Gary Illyes have again replied to everyone assuring in negative when referred towards the Penguin update.

 

In fact, the answer by Gary Illyes on Twitter was a plain no, to the question; “Is Google rolling out the Penguin update?” posted by many SEOs and website owners.

 

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Right now, no one is clear about the cause of these major fluctuations again. Whether these are changes in the core update again or some other update on its own is something that will be revealed over time. For now, all the signs pointing to a new update are still not enough to point towards the mighty Penguin update.

 

Here are some charts from the various tracking tools:

Images credit Search Engine Roundtable

Images credit Search Engine Roundtable

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Stay tuned to the Medialinkers SEO Services blog for the latest updates.

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Medialinkers Social Mdia Trends

GEAR UP FOR SOCIAL MEDIA DOMINATION IN 2016

Social media has revolutionized the way we do business today. According to the CEO Ryan Holmes, it would dominate the digital marketing world more in the upcoming year 2016. With about 2 billion active social media users’ world over, it is beyond doubt the way you can do business through social media. The sum is growing at a growing rate of 25% every year.

 

Businesses are now implementing social media marketing for generating more leads as everyone today is present on social media. There are about 9 out of 10 US companies who are using social media actively. The same percentage reports an increased exposure in their result and about half of them say that the social media efforts have boosted their overall sales.

 

If you are wondering as to what impact it may have in 2016, you can check out more trends and statistics from the infographic published below by the Medialinkers seo and social media team.

 

social Media Trends by Medialinkers

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medialinkers SEO

The SERPs Changes Google Made in the Year 2015

Google has implemented a lot of changes this year to the mobile search result format through its ‘mobilegeddeon’ update.  All these updates have caused chaos to the retailers.

 

There are also mobile paid placements which have a strong impact on the organic search performance for the retailers, mainly those which had established brands. These changes suggest that Google is working on a major mobile transition.

 

This blog covers the details of showing you where Google is and what it has to do:

 

What are Rich Answers?

 

The Google SERPs have started to display rich answers between Dec 2014 and July 2015 both for its desktop and mobile searches. The percentage has increased from the 22.6 in Dec to 31.2 in July. What actually is a rich answer?

 

Well, a rich answer is Google’s attempt to answer the searcher’s query in the search results without having them to click through a site.

 

Google Local Pack

 

Google is busy grouping the Maps listings into a single block of results for some time. However, during the summers of 2015, it has reduced the visible result number from 7 to 3. What happened was that the sites ranking in the top 3 maps resulted in the local pack. However, the changes didn’t stop there.

 

Google made a shift in its placement shortly. What happens now is that for the mobile searchers, the local pack is placed right above the organic listings, between the paid search ads and the organic listings to be exact.

 

This switches the position between two elements which have got a profound impact on the organic search sessions, even for the sites that were ranking at #1 in the organic search listings.

 

Google’s Graph of Knowledge

 

Just like the local pack, it has also modified the “Knowledge Box” above the organic search listings on the mobile. This happened in August 2015.

 

This also doesn’t happen to be a universal change as there are a lot of brand which do not generate the knowledge box results. For the retailers, which have got brick and mortar presence along with the substantial online presence, these results generate quite frequently.

 

Google Answers

 

Another shuffle by Google is the increasing presence of the Google “Answers.” Those who are unaware of the Google answers can think of it as the organic search result appearing to directly answer a question posted to Google. The results show the most often on queries starting with “with” and “how,” suggesting that the query itself is a definite answer.

 

Answers also sometimes come from a trusted partner source and sometimes pulled from the third party sites through the featured snippets.  Also, as the Google users continue to adapt to the natural language queries, the boxes are expected to show up with the increase in frequency.

 

Beyond this, Google would adapt to its own self-view, looking at it as the information provider instead of just a traditional search engine. With a poor internet and WiFi connection, the rich answers are not shown, as these are much heavier than the list of 10 text search results.

 

Google is always choosing the best customer experience path for speeding up the fancy results.

 

Adjustments to the Paid Channel

 

The changes are not coming from the rich answers influx. Some of the changes are made to the paid placements:

 

The Paid Search Sitelinks

 

The sitelinks which were paid were a question of concern for a lot of SEOs before 2015 and it has taken even higher level after Google altered the standard paid sitelink format.

 

The default sitelink format before August was to include up to 2 to 3 sitelinks columns.  The new format includes a single column stretching up to the four sitelinks. This reduces the total number of sitelinks, significantly changing the vertical space which the paid ad uses.

 

How it has impacted the Organic Results?

 

You can also say that these changes have had a profound impact on the search performance’s organic listings for a lot of retailers.  Due to the brand-heavy intent to the majority of such queries, the brand searches are hit the hardest.

 

Even when one of all such changes is present, the organic results are changed. In case of the presence of multiple elements such as sitelinks and the knowledge box, the top links in the organic results fall behind below the fold on mobile devices regardless of their small or large displays.

 

In case the results are seen on the small phones such as iPhone 4, the top organic result would be more than a full screen scroll below the page 1 fold.

 

These changes have caused a lot of harm to the top links’ organic CTR and many retailers complained of the sharp drop in the CTR for their core brand terms. This drop is caused without a drop in the organic listings or rank of the actual site.

 

How to Deal with all of this?

 

Answering Through the Paid Listings

 

The main reaction of most of these changes is to counter it through the paid channels. Incase Google replaces the top organic results through the paid search ads, rich answers or PLAs, you can as a brand maintain your top paid listing against the branded queries.

 

How About optimize it for Rich Answers

 

Another way to deal with it is to craft the on page content that is optimized for Google Answers. This would help in the placement of your content as an answer to the common queries on Google search results.

 

You can do so by understanding what type of questions, your audience is searching for and providing the clearest, yet t most precise and simple to understand explanation, addressing their needs.  The better a brand is when it comes to anticipating the search audience’s intent; the easier it would be to craft the content which Google is going to put in its rich answers box.

 

Switching to the Mobile App

 

Another way to deal with the changing trends of Google’s algorithm and the way it displays the SERPs, you need to focus on the updating and optimization of the apps for indexing on both the iOS and Android. Google indexes the Android mobile apps for some time and has announced its ability to index the content of iOS apps.

 

What this means is that the apps can target the specific content within the mobile apps via the organic and the paid searches. Applying the code equates to the certain app content with specific website pages, enabling the mobile devices to “deep link” to the app content.

 

This would help the users in being directed straight into the relevant content in the mobile app instead of the mobile web page in Chrome and Safari. This helps in improving the experience and mobile functionality as far as the chances of conversion are concerned.

 

Long story short, you can say that Google has introduced 5 major components of the various mobile search results layouts. All these changes contribute to the reduction of the organic results, continuing to pushing the organic results below the mobile devices fold.

 

As far as the SEO is concerned, it’s about adapting to the changes made by Google to its SERPs. The mobile technology has altered the ways, people interact with the searches.  Google is also responding to the tailored mobile search layouts, making us question our approach to the way we would be approaching SEO in the future.

 

For any type of assistance, feel free to consult the Medialinkers SEO Services.

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Mdialinkers Penguin Update

Google Penguin Won’t be rolled out until Next Year

It’s been a long while since Google has released the Penguin update, a lot of SEOs and webmasters were expecting Google to release the Penguin update by the end of this year.  However, due to the holidays, Google won’t update the Penguin algorithm until the next year.

 

According to an interview of Google Spokesperson with the Search Engine Land, the Penguin won’t be rolled out until the start of the New Year.

 

Quick info about the Next Penguin Update:

 

The Next or the upcoming Penguin update is expected to be real-time, which means that as soon as Google discovers these links to your site, whether these are good or bad, the Penguin would analyze those in the real time and the ranking changes would happen in the real time.

 

Penguin continuously would update everything as opposed to the webmasters and SEOs, having to wait years or months for Google to update it. The last official update of Penguin happened last year on Oct 17th, 2014, which was more than a year ago.

 

This means that all the webmasters who are waiting to have their link profiles cleaned and recover from the Penguin penalty may just have to wait now.

 

For more news on Google Penguin update, stay tuned to the Medialinkers SEO News blog.

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medialinkers review pic

Google Is Now Using Boost User Review Points, Beefing up the Maps Content

 

2 years ago, Google created a platform similar to the Yelp Elite Squad known as the city experts. It was targeted to accelerating the “high quality: acquisition through the local business reviews. This program’s name was changed in January for the Local Guides. This means that the original program was about offering rewards based on the number of the submitted review. After about 50 reviews, the members need to become part of a Google+ community and to be invited to the local events. Reviews are also required for meeting the quality guidelines.

 

Shifting away from Google+, and after renaming the program, Google is there to revamp its incentives. Also, the company is trying to broaden the participation and the types of collected content.

 

Given below are the levels and the new system of points:

 

  • Level 1 (0-4 points): You can enter contests in the selected countries.
  • Level 2 (5-49 points): you can also gain access to the new products of Google and its features.
  • Level 3 (50-199 points) Showing Google Maps app with the official local guides’ badge.
  • Level 4(200-499 points): Receiving a free 1 TB upgrade of the drive storage, allowing keeping the photos, stories and videos from the travels in a safe place.
  • Level 5 (500+ points): the top local guides would become eligible to apply for attending the inaugural summit in 2016, where you would be able to meet the other top guides from the world over. You can also explore the Google campus, for getting the latest info about the Maps. You need to check the details early next year.

 

The rewarding system is based on the points which can be earned in different ways, instead of the contribution of reviews. Google has also said that “more points can be earned in different ways through the writing of reviews, adding new places, uploading pictures, fixing the outdated information and answering the simple questions.” Each type of contribution is equivalent to one point, which means that you can always earn up to 5 points per place.

 

In the other words, the company has got a broadened the different local guides functions for not just offering the reviews, tips, and pictures, but also for helping flag and fix the inaccurate and incomplete information.

 

For more news and information, you can stay up-to-date with the Medialinkers blog. You can also check the Medialinkers Reviews for more details.

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Google Adwords Program with Lending Club in Testing Waters

Google Adwords Program with Lending Club in Testing Waters

A lot of Adwords advertisers have received emails from Google about the loan offers from the lending club. The loans are specifically used for funding the Adwords advertising campaigns. According to the email message, a loan offer is made to help the business owners in financing their Adwords advertising.

 

However, this is a limited test and according to the Google spokesperson, they are running a small referral test on the new potential payment options, as part of the ongoing work of delivering advertising solutions.

 

The AdWords business credit card program has been phased by Google on February 1st, 2015. Google also partnered up with the credit card program of banks, launching it in the UK and US in the year 2012. This has given smaller businesses access for crediting their Adwords campaigns. This new lending club program can be the replacement option for that program if it works out.

 

The Lending club marketplace, lenders focus on the customer peer to peer lending. In April 2015, the lending club joined forces with the Alibaba group and Google, for work services securing the low-interest loans. The Google funds those loans itself, lending the club powers a customized and automated underwriting process for Google. For those who don’t know the entire picture, Google was also an early investor in the Lending club.

 

As for the long experiment by Adwords, Google is referring leads to the lending club, not offering the landing. If the loan is approved, the club makes sure to facilitate funding the business’s Adwords account directly.

 

For the latest news, stay tuned to the blog of Medialinkers and check out the latest Medialinkers testimonials for knowing the type of work we deliver!

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Medialinkers Content Marketing

What and why is Content Marketing an Essential Part of Your Online Business?

 

Consumers are always searching online to find the information that they need. Also, since the inception of mobiles, the information in the online world has become portable. This has raised the scope of digital marketing in the recent years, with it becoming more and more important and taking the lead from the traditional marketing in a better way. The purpose of content marketing is to retain and attract the customers by consistently creating valuable and relevant content with the intention of changing and enhancing a consumer behavior. This is also an ongoing process with can be integrated into the overall marketing strategy, as it focuses on renting and owning the media.

What exactly is Content Marketing?

 

To define content marketing, you can say that it’s the art of communication with your prospects and customers without selling anything. It is a continuous form of marketing. Despite pitching the services and products, you can deliver information which would help you in becoming an intelligent buyer. Through the help of delivery consistent and ongoing valuable information to the buyers, you would get the business and loyalty.

 

Content marketing is also used by some of the biggest marketing organization in the world, such as P&G, Cisco Systems, John Deere and Microsoft. Mainly used for the development and execution of small business and the person shops around the globe.  The main reason for this is because it works. Furthermore, by integrating content marketing into your digital marketing strategy, you would realize that it would only enhance your existing marketing methodologies. Also, you can notice that quality content is present in all marketing forms such as:

 

Social Media Marketing

 

Content marketing is an integral part of social media marketing.

 

Search Engine Optimization

 

Search engines also help in rewarding the businesses that are there for publishing consistent and quality results.

 

PR Strategies

 

The successful PR strategies help the issues of the readers who don’t care of their business.

 

PPC

For the pay per click to work, you require killer content.

 

Inbound Marketing

 

It helps in driving inbound leads and traffic.

 

Content Strategy

 

Content strategy is the main component of the content marketing strategy.

 

Check the infographic below for finding interesting and useful statistics and facts regarding content marketing, presented by the team of Medialinkers.

 

Medialinkers Online content marketing

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medilinkers responsive web design

What and why is Responsive Web Design Important?

 

The field of web design has progressed to a point where it has become really difficult to keep up with the new resolutions and devices. Creation of a website version for every new device and resolution is going to be impossible, or quite impractical. Rather than suffering from the consequences of losing your visitors from a device, and making another benefit from the others, the best option is to go with the term “responsive web design.”

 

 

What do you understand by responsive web design?

 

 

The term responsive web design suggests that the development and design must respond to the device, its screen size, orientation, and the platform. This practice consists of flexible layouts and grids, intelligent use of CSS media queries and images. This means that in a responsive web design, when a user switches from one device to another, such as from laptop to iPad, the website would automatically switch for accommodating the image size, resolution, and the scripting abilities. In a few other words, the sites need to have the technology for responding to the user’s preferences. This would help in the elimination of a different design and development phase for every new gadget on the market.

 

Due to the benefits that it offers, the trend of responsive web design is on the rise. You can check the slides compiled by Medialinkers web design for reviewing more information on why the responsive web designs have become immensely important for every webmaster.

 

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medialinkers seo experts

Seven On-Page SEO Tips to Pay Attention to

Every business is looking to gain the online presence; however, an online presence on the internet is a huge challenge. Most of the time, the marketing, and the web development teams are not on the same page, and their difference of strategy and ideas leads to a disaster. This is why, to ensure that everything turns out to be fine; you need to implement the following strategies.

Blocking the Staging Servers

The most common issue lies in the staging and development version of a website. These are also quite crucial to the testing of landing pages, being the most vulnerable regions of the site. Without the access controllers, the search engines would crawl and index these pages. This would lead to the duplicate content issues, causing a decline in the overall search rankings of the page. To protect this situation from occurring, you can do the following:

Specify the IP range, which utilize firewall to block search spiders

Include a ‘robots.txt’ file at the development’s server root, and disallow the links that shouldn’t be crawled and indexed.

Finally create a password-protected login page, preventing the spiders from accessing the content.

Work on Redirects

Redirects are used for indicating the new locations of the pages if they are deleted or moved recently. Without the redirects, you would lose all your search traffic, which is what makes them a common practice in the SEO world.

The 302 redirect is for temporarily redirections, as they pass no link value to the target page. For using a permanent redirect, you need to use the 301 redirect.

The Redirect Hops

Using multiple redirects require a chain of extra server requests, which slows down the page delivery. And in situations where the chain exceeds five hops, the search engines would neglect crawling it which means that it would not be indexed regularly. Also, this way the link value would be lost with each redirect.

Through the extensive redirect usage, your server performance would be impacted negatively. To counter this, you can use the regex and the wildcards.

Canonicalization

Canonicalization is the method through which you can prioritize a single web page as the source of content. The duplicate content issue becomes the problem when the same content is found on the multiple website pages and its authoritative source isn’t clear. For example, these links would cause duplicate content problems

http://www.mysite.com

http://www.mysite.com/index.html

http://mysite.com

For managing the duplicate URLs effectively, you can always implement a 301 redirect, as it would help in pointing each URL variant at the preferred URL or the canonical one.

You also need to note that the URLs which render the same page content without or with a trailing slash also cause duplication. This is why; it’s wise to configure the URLs with or without the trailing slash. This way, you can redirect the 301 rule for directing the users away from the discarded version. You need to ensure the internal navigation points directly at the right URL for maximizing the link value within the site.

Another way you can do this is to use the rel=canonical tag on every option, to indicate the search engines about the authoritative source.

Go Responsive

Leaving the mobile users and targeting only the desktop users would make you miss out on the massive search traffic from the mobile devices. Also, according to a website named comScore, the mobile users have increased more than the internet users. Also, google has taken the mobile platform seriously, with their Mobilegeddeon update.

Some people try to make the mobile version of their desktop site, using the subdomain (m.mysite.com) but this doesn’t only sounds like a costly plan but also the extra resources for managing the two separate sites. This can also lead to the duplicate issues when the pages are not properly tagged, resulting in a google penalty.

So instead of creating a separate mobile site, you can implement the responsive design technique, as the mobile-first approach always start quite well, making it attractive and functional at the same time.

Speeding the pages

Not only is this bad for business, it may also attract the wrong sort of attention from Google.

Page speed is a key ingredient when it comes to the Google’s ranking algorithm. You need to pay utmost attention to the page loading time; otherwise the users would abandon your site.

The developers and the designers must ensure that the site is well optimized, using the following recommendations:

  • The inline styles for the “above the fold’ content
  • Avoid using the bloated code removing the CSS and the JavaScript to external files
  • Minimize the source code to remove the ‘white space.’
  • Use CSS sprites for reducing the server requests
  • Enable asynchronous rendering and downloading of external JavaScript files

Using the Right HTML elements

From SEO perspective, the most important HTML elements include the headings, title, and the alt tags. You need to optimize them to make the search engines understand your web page.

Also, the right heading structure makes it easy for the screen readers to decipher the content areas.

But always use H1 tag just once on the entire page, and make it relevant to the content of the page.

Managing Errors

Also, make sure to return the ‘404: Not Found’ response code, to show up for the pages that are moved or deleted. This is because, Google won’t index those pages.

Most of the time, developers use the ‘200: ok’ response code which becomes problematic, as these URLs get indexed by Google. These can also get your site penalized by the Google Panda against quality assessment which is why; always pay attention to the broken links and the missing errors, which your site has got.

By following these practices, you are well on your way to running a successful SEO campaign for your client’s projects.  For more details, you can consult with Medialinkers SEO Experts.

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