Category Archives: SEO

Google Dances Again, but Penguin Still not the Likely Cause

Google Dances Again, but Penguin Still not the Likely Cause

A lot of webmasters observed changes in the search engine results again this weekend. The cause of fluctuations last weekend was due to a core ranking algorithm update, later confirmed by Google. However, this time, Google hasn’t yet confirmed the reason for the fluctuations caused again. The SEO forums and social media pages are receiving a lot of queries by SEOs and webmasters regarding the changes.

 

Same is the case of the automated tools, which are reporting large bars through their interface.  On the end, John Mueller and Gary Illyes have again replied to everyone assuring in negative when referred towards the Penguin update.

 

In fact, the answer by Gary Illyes on Twitter was a plain no, to the question; “Is Google rolling out the Penguin update?” posted by many SEOs and website owners.

 

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Right now, no one is clear about the cause of these major fluctuations again. Whether these are changes in the core update again or some other update on its own is something that will be revealed over time. For now, all the signs pointing to a new update are still not enough to point towards the mighty Penguin update.

 

Here are some charts from the various tracking tools:

Images credit Search Engine Roundtable

Images credit Search Engine Roundtable

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Stay tuned to the Medialinkers SEO Services blog for the latest updates.

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Switching to HTTP

Switching to HTTP/2 & what it means for the SEOs?

According to Barry Schwartz, Google’s John Muller said that GoogleBot would be supporting the HTTP/2 by the end of this year or the next early year. What happens is that the https provides a tremendous speed increase, making for an extremely fast user experience along with the other online factors.

 

What Is HTTP/2?

 

Http/2 is the latest update done by the internet engineering task force made to the HTTP protocol. This protocol is the successor to the HTTP/1.1 drafted in 19999. HTTP/2 is a much-required refresh, meaning that the site has changed over the year. This update brings different advancements with it, in addition to the security, speed and efficiency.

This update was based largely on the Google’s own protocol SPDY, which is going to be deprecated in 2016. This protocol has a lot of features made already in HTTP/2 and has been managed to improve the data transmission while keeping backward the compatibility. SPDY has also proven a lot of concepts used in HTTP/2.

What Http/2 is about?

 

Major Improvements in HTTP/2

 

Single Connection

There is just one connection used for loading a site and this connection remains open as long as the site is open. This reduces the round trips required for setting up the multiple TCP connections.

Multiplexing

There are multiple requests which are allowed at the same time and one the same connection. The HTTP/1.1 was transferred to wait for the transfers to complete.

Server Push

The additional resources are sent to the client for the future use.

Prioritization

The requests are assigned dependency levels, which the server can use for delivering the highest priority resources quickly.

Binary

This HTTP/2 makes it quite easy for the server to parse, for a more compact and the less error prone. There is no additional time wasted in translating the information, from text to binary, the computer’s native language.

 

Header Compression

There are a lot of demos out there where you can see the difference in action in the tiled images. It appears that as the latency increases, the speed also increases from the HTTP/2 and becomes even more noticeable, which is great for the mobile users.

HTTP/2 also uses the HPACK compressions, reducing the overhead. This means that there are a lot of headers which are sent with the same value in the request in HTTP/1.1.

 

Who Supports HTTP/2?

 

You’ll also find that most major server software — such as Apache, NGINX, and IIS — already supports HTTP/2. Many of the major CDNs have also added HTTP/2 support, including MaxCDN and Akamai.

HTTP/2 is supported by 75% + browsers in US and 67.78 % globally. There are also a couple of caveats to these numbers, as the IE supports the HTTP/2 in windows 10, chrome, Firefox and opera to support HTTP/2 over HTTPs. You can always check how this would affect the site visitors in analytics by going to the audience -> technology -> browser & as compared to the supported browsers.

 

HTTPS with HTTP/2

 

While the HTTP/2 supports both the insecure and the secure connections, both the Firefox and Chrome would support HTTP/2 over https. This means that sites which want http/2 would have to be served over https.

There are new initiatives such as encryption, going into the public beta on Dec 3, 2015. Let’s encrypt is a certificate providing free security certificate for the sites, as it’s a great initiative towards the secure web.

 

How would it improve?

 

This would offer extreme speed for the user experience. As time goes on, people would also learn the limits of the new protocol, making the users see increased speeds on the HTTP/2 connections.

 

What it Means For Developers?

 

For developers this means that following:

 

Domain Sharding

You can load the files from the multiple subdomains for establishing more established connections. This increases the parallel file transfer adds to the overhead server connection.

Image Sprites

The image file would have to be loaded before the images are shown and the large image file needs to tie up RAM.

Combining different files

JS and CSS are found combined for reducing page requests. This makes users wait and also consumes additional RAM.

 

What it Means For SEOs?

 

With GoogleBot adding support for HTTP/2, websites that support the protocol will likely see additional rankings boost from speed. On top of that, with Chrome and Firefox only support HTTP/2 over HTTPS, many websites that have not yet upgraded to HTTPS may see an additional boost in rankings when they do.

 

The problem that SEOs would face is the switching of http’s with redirects, as all the 302a instead of 301s, additional hops, chains and cleaning up old redirects would become important. There are various items which have to be first cleaned such as the external links, internal links, duplication issues, mixed content, canonical tags, sitemaps and other tracking systems which have to be changed.

 

Also, another thing which people don’t realize is that the referral data in the headers in dropped when switching from a site using security to the one without the security. This also means that more traffic is attributed to the direct when it must be attributed to the referring sites. HTTPs also prevent ads from being placed on the sites.

As Google has officially made speed a ranking factor, it would be quite interesting to see if the HTTP/2 it becomes a ranking factor and how much of an additional weight would be placed on the additional speed.

In short, switching from HTTP to HTTP/2 is beneficial for the users, developers, server admins, sales teams and everyone else involved in the web business. There is no downside to upgrade this and if the users are not able to load over HTTP/2, they would load it like they always have.

 

Also, according to Bill, a lot of ad networks don’t support https, which means that Google is looking to have more ad space in the market through this protocol.

Stay tuned to the blog of medialinkers.info for more interesting and inside news on SEO.

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Google Adwords Program with Lending Club in Testing Waters

Google Adwords Program with Lending Club in Testing Waters

A lot of Adwords advertisers have received emails from Google about the loan offers from the lending club. The loans are specifically used for funding the Adwords advertising campaigns. According to the email message, a loan offer is made to help the business owners in financing their Adwords advertising.

 

However, this is a limited test and according to the Google spokesperson, they are running a small referral test on the new potential payment options, as part of the ongoing work of delivering advertising solutions.

 

The AdWords business credit card program has been phased by Google on February 1st, 2015. Google also partnered up with the credit card program of banks, launching it in the UK and US in the year 2012. This has given smaller businesses access for crediting their Adwords campaigns. This new lending club program can be the replacement option for that program if it works out.

 

The Lending club marketplace, lenders focus on the customer peer to peer lending. In April 2015, the lending club joined forces with the Alibaba group and Google, for work services securing the low-interest loans. The Google funds those loans itself, lending the club powers a customized and automated underwriting process for Google. For those who don’t know the entire picture, Google was also an early investor in the Lending club.

 

As for the long experiment by Adwords, Google is referring leads to the lending club, not offering the landing. If the loan is approved, the club makes sure to facilitate funding the business’s Adwords account directly.

 

For the latest news, stay tuned to the blog of Medialinkers and check out the latest Medialinkers testimonials for knowing the type of work we deliver!

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cover fb by ML

Statistics of FaceBook Advertising in 2015

Facebook has become the top social networking platform today. With easy access worldwide, it is no more a simple social networking tool. Today, it is used by businesses of various types for connecting with their employees.

 

Facebook without any doubt is a tool that has grown to become the backbone of many small to medium marketing and advertising companies. If you are unaware of the potential of Facebook for business advertising, then feel free to read the facts and figures below and learn why it has become the number 1 social netowrking medium today.

 

If you want to run the Facebook advertising campaigns, then you can always consult with a professional company such as Medialinkers.

 

Medialinkers FB

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Medialinkers

Facebook’s 4 New Changes to Business Page Layouts

Despite how settled and comfortable you are with the layout of your business page on Facebook, it has yet again made a few changes to it.  According to Marketing Land, the changes put in place by Facebook may look small, but on an individual scale, they can make a great impact on the overall look of your page as well as the functions that are available within it.

 

Mari Smith, a popular social media identity was the one to notice the changes in the page. He also shared the old and the new versions of the Social Media Examiner Page.

 

medialinkers fb

 

1) Big Backgrounds with a Small Profile Picture

 

If you look closely, you would notice that in the version, the profile image is smaller and is contained within the background image, instead of being stuck over the 2. As a result, the emphasis is more on the background and less on the profile image.

 

The change looks in-line with the Facebook’s focus on the image-based content. However, the entire layout of your page would now depend on the background image that you would be using.

 

2) More Emphasis on the Cover Picture

 

Also, you would have to create a visually attractive cover. In case your profile picture and the cover image gel well together, you would have to update them, as you can see for yourself from the Coca-Cola business page example. (The straw is not coming out from the bottle as it was previously).

 

before

 

coke 1

 

After:

 

Medilinkers

 

3) Page Tabs, Page Title and Category

 

All the Page tabs are now left aligned, just below the main image, giving a cleaner, functional and a nicer look to the entire layout. Even though, this is a very slight change, but it has provided a new and a modern look to the entire page. In addition, more focus is now on the page ‘Like’ and ‘Share’ buttons, thus providing all the important engaging options in one solid stream.

 

The page title and the category are also made smaller similar to the profile picture, for emphasizing the cover image. This means that if you have never put a lot of thought into your background image before, you should start thinking seriously about it and upload the one that can make your brand stand out.

 

4) The CTA Button

 

The CTA button is also appearing in different locations for different users. From what we have seen, it could be a part of Facebook to test which page location is the best for generating high responses. In the social media examiner page, the CTA button is integrated with the cover image, highlighting it against the background. However, the other users have reported seeing it on the left side of the page, just below the page tabs and the profile images.

 

CTA

 

Also, the new layout is not yet available to some users, for example in the case of the social media examiner page. So for now it’s not known as to when you should have your profile and the background images integrated. This is because if most of the users are viewing the old version of the page, then certainly you need to wait for some time to upgrade your page.

 

The CTA button also appears at a different location on the mobile screens, but this is a part of planning for the large update for the business pages on mobile.

 

 

frobes

 

Conclusion

 

From the changes that Facebook has made, you clearly need to focus on the CTA, background cover and the profile image for the business page to get more user attention.

 

You can also contact the professional graphic design team of Medialinkers to design stylish and trendy background covers for your Facebook Business Page.

 

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Google panda 4.2 update by medialinkers

Google Finally Rolled Out Panda 4.2 Update, After a Period of 10 Months

Google Finally Rolled Out Panda 4.2 Update, After a Period of 10 Months: For all those people, who were waiting for the Google’s Panda update to roll out, are going to greet the news of Google finally confirming the release date of the update. In fact, according to Google, the update has been released already in this week, on the 18th of July to be exact, but unlike the previous updates, this roll out is happening quite slowly.

 

Also, according to Google itself, the update is going to take a lot of months to roll out fully and would impact your site slowly. The Panda update algorithm is a site-wide algorithm and some of your pages might not see an immediate change but would be affected by it later on.

 

Google last updated its Panda Algorithm 10 months ago, on 25th September 2014. Overall, it was the 28th update, but as some fluctuations in the search results were seen in the month of October last year, it could be considered as the 29th or 30th update overall.

 

Google said this impacted about 2-3% of English language queries. The update is a new start for a lot of webmasters while penalizing many others at the same time.

 

All those webmasters who were previously penalized by Google Panda update have a chance to redeem their site if they have made the appropriate changes, while at the same time if you were relying on the black hat methods; you won’t see a huge impact on your rankings but would slowly see it declining over time this time around.

 

For having yourself, recovered professionally from the Google Panda update, you can hire the Atlanta SEO company Medialinkers.

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google-panda-penguin-updates

The Panda and the Penguin Updates are in the Work Again, Says Google

It’s been quite a while since Google has rolled out its famous Panda and Penguin Updates’ latest versions, however, after the mobile update; they have started working on it. Webmaster are getting restless, as the ones who got hit by any of the algorithmic penalties are unable to recover unless the data is refreshed and everyone keeping in touch with the SEO world knows that the data has not been refreshed in a long time.

 

Prior to the Google Penguin 3.0 update release, they have been telling from time to time about the algorithm updates. Now, after eight month’s release of the Penguin 3.0, they are still working hard and fast on rolling out the latest versions of these updates.

 

Google’s webmaster trends analyst, John Mueller, said that they are working on the data again to make it a bit faster when asked about the data refresh for the penguin and the panda algorithm updates. He also said that they realize how frustrating it has been for the webmasters as they might have cleaned up the issues through the assistance of professional companies such as Medialinkers SEO Atlanta Company and are eager to see if the results would go their way. The same thing applies to Penguin update as well.

 

The last official update released by Google related to Panda was the “Panda 4.1” on Sept 25, 2014, whereas the last officially released Penguin update was “Penguin 3.0” on Oct 18, 2014. Both of the algorithms had a minor updates within a month, however, after the launch, there were no real movements related to the algorithms.

 

Well, we don’t know the exact release of the updates yet, but we are now sure that something is cooking up inside google which means that sooner than later, it’s a chance for all the web masters and publishers who are awaiting a data refresh to see if their cleaning efforts have resolved the ranking problems in Google.

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ecommerce sales

eCommerce Sales

Thinking about starting an eCommerce website, but afraid it might not prosper? Or do you already have a website, but having doubts on whether starting one was the best idea? Analysts over at The Custora eCommerce Pulse, a free online dashboard that tracks online transactions in real-time from over 100 million retailers, definitely seem to think so! Most online retailers rely on “Cyber Monday” sales to help finish out the year on top, and with the exception of last minute gifts, sales trends tend to drop off in the final stretch of the holiday season. This year, however, the growth of US eCommerce sales hasn’t slowed; it has grown.

 

The holiday shopping season typically lasts from November 1st until December 14th. For 2014, eCommerce revenue has grown by 15% over the last year. Lower gas prices and bigger sales may have triggered the rise, but in either case, consumers are spending more online. Also increasing in strength this holiday season is mobile sales. Mobile shopping, which includes both tablet and phone orders, accounted for approximately one-fourth of online shopping in just the first two weeks of December alone. This is a big skip from sales in the same period last year.

 

The popularity of Apple’s mobile products has continuously increased, as well as the amount of online transactions performed on Apple devices. Android devices are surely catching up, but the bulk of sales is still is ruled by Apple. This also supports the importance of making sure your eCommerce website is also “mobile-friendly,” meaning your website is optimized to display correctly on any mobile device. It should be realized that a potential customer will become frustrated, and as a result, not purchase from your site, if they experience difficulties while using the site on a phone or tablet.

 

Email marketing, usually in the form of subscribed advertising, as well as search engines, still leads the industry with marketing related online sales. Free searches (or organic) through sites such as Google, was the largest means by which companies showcased their goods for sale. This is another reason to increase your Search Engine Optimization (SEO) quality and rank, which will direct more traffic to your site.

 

The staff at MediaLinkers understands the constant change of the online world, and works hard to make sure that you do too. While custom websites are our specialty, eCommerce websites, SEO, and payment integration (which is a vital tool in business automation), are a part of the wide range of services we offer. We can schedule a free consultation to go over any and every need for your business, and get you on your way to increasing your profits for your e-commerce website. Using our ability to work with any industry, we can make your online business a success! Contact us today for a FREE quote at (678) 369-6000.

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