Category Archives: Web Design

Importance of wordpress business Site

What Makes WordPress Important for Business and Blog Sites?

WordPress is certainly one of the most popular content management systems, empowering about one-fourth of sites on internet today. Launched initially as a blogging medium, the platform today can be used to build any type of website, thus becoming an integral part of the internet. While WP development is not difficult for many programmers, there are still many things which you may not be aware of.

 

WordPress has become an ultimate choice among many business owners for the ease of maintenance and low website development cost. Wondering what makes the platform so special? Given below are some statistics which have been gathered by the Medialinkers web designers to highlight the popularity of platform.

 

WordPress Infographic

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10 Web Design Trends For 2016 by Medialinkers

Top 10 Web Design Trends to Follow in 2016

2016 promises eye-catching and interesting web design trends to provide a great and smooth web experience for everyone. Paying attention to these web trends will not only help you to stay on top of your designs, but also to impress clients at the same time. Reportedly, clients prefer hiring a company based on the look of its official website. Here are the 10 most important web design trends presented by Medialinkers website design agency that will dominate the year 2016.

 

https://www.medialinkers.com/wp-content/uploads/2016/01/Web-Design-Trends-2016.png

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web design by medialinkers

10 Tips to Improve Web Design, Infographic

 

Designing a company website is a very challenging task. This is because you need to juggle the expectations of a lot of stakeholders, and you can hit many obstacles in the meanwhile, which would prevent the generation of new ideas. At that time, you would feel as if you have hit the wall. But there are a lot of ways through which you can improve your design skills.

 

You can always follow the tricks, tips and general advice for building an impeccable design. Follow the tips mentioned in the infographic by Medialinkers below for creating a great website design.

 

Medialinkers web design tips

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Medialinkers

MediaLinkers, an Overview from Clients and Employees End

 

MediaLinkers is a web design company based in Atlanta, Georgia. Founded by M Saj, in the year 2002, we offer services in the web design and internet marketing niche. With the help of our fully customized and professional site designs, we help in the communication of your messages, for the promotion of your business.

 

MediaLinkers aim to help small to large business owners by maximizing their revenue through the building of an established internet presence. Our employees are extremely experienced in the development and designing of eCommerce as well as small business sites.

 

In the last 13 years, we have built thousands of projects for our clients, including both the front-end and custom back end programming projects. In addition, we also educate our clients about the ways through which they can earn valuable clients for their business, and this is a reason why, we have a separate department for the internet marketing and SEO of client websites, as this helps the businesses in gaining the traffic it desires.

 

So, in case you are looking to implement a new business idea or want to give a new look to your site, you can promote the existing business by giving us a call. Due to the excellent results that MediaLinkers Atlanta Web Design Company has achieved, we have extended our web design services to the city of Kennesaw. By working closely with our clients from concept to delivery, we help in turning the visitors become customers through their sites.

 

Client Reviews about MediaLinkers Web Design Company

 

Some of the clients that have worked with us include Jesse Manska of the JP Bears, Randy Koenig of the1800sonogram.com and Scott Brown of Atlanta Capital, whose reviews you can read from our testimonials section on medialinkers.com. For more reviews, you can also head to MediaLinkers Official Facebook and Google+ Page.

 

Employees Reviews about the MediaLinkers Web Design Company

 

In addition to clients and customers, we offer a friendly environment for our employees and have offered jobs to a lot of people through a popular job resume portal indeed. For reading about the reviews of our different employees who have worked with us in the past or are currently working with us, feel free to visit a Medialinkers web design page on indeed.com.

 

medialinkers reviews at indeed

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Cherrypickprices.com

CherryPickPrices.com is Now Live!

Cherrypickprices.com was a six month project which has successfully been launched thanks to long hours, and intense dedication from all parties. Looking to save time and money within his own business, Dave DeSantis, CEO and Founder of Cherrypickprices.com and local business The Jammin Pie, decided to develop a macro interface that allowed him to analyze and determine the best price of his regular inventory purchased. This proved to be exhausting and extremely time consuming.

 

“The worst part about the four hours it took just going through two vendor lists, was knowing that when Friday came, most of the prices would change based on market fluctuation,” said DeSantis.

 

The successfulness behind his initial experiment led to savings of over $12K for the first year, approximately 12% in his supply costs. Realizing the additional benefits that occurred from competition, and the basic economics behind supply and demand, DeSantis ventured out to find a web development company who could replicate and improve his spreadsheet on a BIGGER scale.

 

After talks with various web development companies, MediaLinkers Web Design‘s small business approach appealed to DeSantis.

 

“I realized a lot of different companies are overpaying for goods.” DeSantis worked alongside MediaLinkers‘ Chief Technical Officer M. Sajjad in improving his original spreadsheet, and converting it over to an easy to use web interface. Profitability can be achieved much easier with technology and competition working for you. There are various ways that Cherrypickprices.com can benefit your business; don’t miss out on the free trial from now until the end of June 2015.

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Mobilegeddon: What Does Your Mobile Site Needs to Incorporate For Countering the Mobile Update?

There are factors other than mobile responsiveness in which you need to look at for passing the Mobile-Friendly test. Other than mobile responsiveness, there are other SEO mistakes which include things such as blocked CSS, JavaScript, poor image optimization, slow mobile pages, irrelevant cross-linking, and the mobile only 404s.

 

On April 21st, Google’s John Mueller confirmed through Google+ at the 4:40 mark about the roll out which has begun, and is live in various Google data centers.

 

john-mueller-470x287

 

As a solution to the mobile update, you need to make the following changes into your site before it starts declining.

Understand How Google’s Mobile Bot Indexes your Pages

Through Google Webmaster Tools

Google webmaster tools are essential to anyone interested in SEO, as it helps in reviewing your site the way Google does. The first thing to check is whether you are seen as mobile friendly or not. Go to Search Traffic on the main navigation bar for finding the “Mobile Usability” function. It will tell you if your site is mobile friendly or not.

Also, check if the bot can index the important pages of your site. For that, you need to go to “Crawl” and then “Fetch as Google.” Then change the options in the dropdown to see how the Googlebot indexes your site. You can also select the option XHTML/WML to see if the Google indexes your pages on a feature phone.

Type in the URL Test

A green tick means that the URL has been submitted successfully, whereas something other than this means you are required to resolve an issue.

Review the Cross Device Engagement on Your Site

Another good means of reviewing your desktop and mobile users is to separate the Analytics statistics into mobile, desktop and tablet view.  The Google webmaster tool allows you to see the data filtered for Mobile devices, enabling the ability to compare and further identify the differences in the behavior of users on Mobile and Web.

Review if Googlebot Can Access All Your Files

Google has exclusively mentioned in their technical webmaster guidelines to allow the Googlebot access to the JS, image files and CSS for a better indexation and rendering of your website. In other words, the way JS and the CSS files work is how Google’s algorithm looks at the mobile sites, and if these are blocked from being reviewed by Google, then you are landing yourself in a lot of trouble.

 

This is why you need to remove anything that is blocking the CSS, images, and JS from being crawled by the algorithm in the robots.txt, if at all possible. Some sites cannot remove the render-blocking JS because of their website’s functions, which is understandable.

Avoiding Sitemap and Duplicate Content Issues

This only applies to your site if you have a separate version of mobile instead of a responsive site. If your pages are identical to your desktop site, you need to tell Google about it, or else you would be in for a duplicate content penalty. This you can do with the help of rel=”alternate” and rel=”canonical” tags.

 

google-mobile

 

Last but not least, make sure that your site does not contain common SEO mistakes, such as having device dependent unplayable content (Flash), mobile only 404s, and slow mobile pages, among other things.

If you are unsure as to how to handle this all, you can consult with an Atlanta web design company in order to get this done in the most professional way.

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Learn How Google’s Mobile Update Will Change the Mobile SERPs

News about the latest Google Update soon to hit the market is circulating everywhere, which is why MediaLinkers has compiled a list of details so that you are in the know.

What is the Algorithm About?

Everyone in the online marketing industry is well aware of Google’s upcoming mobile update (or you should be), and we already have seen that Google has been rolling out some changes to its apps, Google Play Store, and mobile SERPS presentation, along with the more advanced development guidelines impacting the mobile. Even though no one is exactly sure about the details, according to my knowledge of their previous updates, all these changes are going to make a huge impact through Google’s mobile update.

Google is going to launch its own separate mobile crawler to crawl the single page android apps, web apps, and the deep links included in the iOS apps. It would also focus mainly on the JS and CSS composition of the mobile web pages according to the news released recently.

Would the Rankings be impacted if the Site is not Mobile Friendly?

The desktop rankings would not be impacted; as only the mobile rankings would go through the required changes as per the Mobile Update coming on the April 21st. However, the bounce rate can impact the desktop rankings and this makes the mobile SERPs quite important.

How Much Would the Rankings Be Affected?

According to Google, the significance of this update is bigger than the Panda and Penguin updates, which should give you an idea about the destruction it’s going to do to the ranking of mobile unfriendly sites.

However, it would prove as a game changer for the ones that are mobile friendly as they would see a major climb in their mobile SERPs, which would also maximize their search traffic.

What is unclear right now, is what Google would do as far as the maintenance of rankings on tab devices is concerned. Would Google consider the devices as a desktop or would it consider them a mobile device? This will only be known once the mobile update rolls out.

Google’s Goal with the Mobile-Friendly Changes

Well surely there are a lot of goals in Google’s mind, but the main goal is to provide for a better search experience for the users, and to give them what they most desire. In addition to that, they are also trying to make money through the surfacing of apps in the search results, which would help them to drive an increased and improved development of apps for the Google Play. It would also help them to monetize the content of movies, magazines, and music, all of which are currently lead by the industry giants such as Amazon, Hulu and, of course, the iOS App Store including the iTunes.

What the Future Holds?

 

In the future, Google is going to surface the content from Google Play just below the search bar to encourage users to directly download the song or video from them. Google’s Mobile Update is surely going to go a long way in determining not just the traffic of the mobile web pages, but also the mobile apps, songs, and videos etc. on the web, which is why you need to have a responsive designed website through the professional and responsive web design Atlanta services built by MediaLinekrs.

medialinkers web design company

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Google Planning for Huge Mobile Optimization Update, Starting April 21st

Search engine optimization is no longer limited to how well your website performs on  regular desktop machines. According to Google Webmaster Trends Analyst Zineb Ait Bahajji, a new update (ready to be released on April 21st) is specially designed to have a major impact even stronger than the Panda update on all websites that do not offer a healthy mobile experience. However, as a result, the users are going to easily get high quality and relevant results from the sites which are optimized for mobile devices.

Rand Fishkin, also recently shared on Google+ about the different sections of the Moz site and the traffic number generating from mobile searches was very low (less than 1%). Being a big name in the Internet Marketing Industry, they are still making their site mobile friendly to counter the impact of the Mobile Update.

What Factors to Know About Regarding the Mobile Rankings?

In order to prepare your website for the upcoming mobile update, you need to know the following factors:

 

–    The exact status of your mobile performance

–    How to improve the mobile performance

–    What your competitors are doing?

 

MediaLinkers, one of the top Atlanta Web Design and SEO Companies, is there to offer you all the help that you need for making your site a fully responsive and mobile-friendly site.  For countering the effects of the Google update, there is no better way to use the Google’s own set of webmaster tools, which show results keeping in mind the way Googlebot views the pages.

By checking your website through a Mobile-friendly test, we will tie up all the loose ends for your site. Furthermore, if you require the mobile usability issues in full detail, we can also provide you with a Mobile Usability Report, which we then can compare the differences that lie between Mobile and Desktop visibility to prepare your site for the April 21 – Google Mobile Update.

medialinkers mobile

 

We all know how quickly Smartphone access is increasing. It’s a starting point for businesses to follow in the footsteps of Moz’s, by making their site mobile friendly, even if they are only at risk of losing less than 5% of their total traffic. We all know that Google is planning to take the mobile ranking factor to the next level, and MediaLinkers is ready to help you follow suit.

Sources of Credit: Search Engine Land, Search Metrics, Google Webmaster Central Blog

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ecommerce sales

eCommerce Sales

Thinking about starting an eCommerce website, but afraid it might not prosper? Or do you already have a website, but having doubts on whether starting one was the best idea? Analysts over at The Custora eCommerce Pulse, a free online dashboard that tracks online transactions in real-time from over 100 million retailers, definitely seem to think so! Most online retailers rely on “Cyber Monday” sales to help finish out the year on top, and with the exception of last minute gifts, sales trends tend to drop off in the final stretch of the holiday season. This year, however, the growth of US eCommerce sales hasn’t slowed; it has grown.

 

The holiday shopping season typically lasts from November 1st until December 14th. For 2014, eCommerce revenue has grown by 15% over the last year. Lower gas prices and bigger sales may have triggered the rise, but in either case, consumers are spending more online. Also increasing in strength this holiday season is mobile sales. Mobile shopping, which includes both tablet and phone orders, accounted for approximately one-fourth of online shopping in just the first two weeks of December alone. This is a big skip from sales in the same period last year.

 

The popularity of Apple’s mobile products has continuously increased, as well as the amount of online transactions performed on Apple devices. Android devices are surely catching up, but the bulk of sales is still is ruled by Apple. This also supports the importance of making sure your eCommerce website is also “mobile-friendly,” meaning your website is optimized to display correctly on any mobile device. It should be realized that a potential customer will become frustrated, and as a result, not purchase from your site, if they experience difficulties while using the site on a phone or tablet.

 

Email marketing, usually in the form of subscribed advertising, as well as search engines, still leads the industry with marketing related online sales. Free searches (or organic) through sites such as Google, was the largest means by which companies showcased their goods for sale. This is another reason to increase your Search Engine Optimization (SEO) quality and rank, which will direct more traffic to your site.

 

The staff at MediaLinkers understands the constant change of the online world, and works hard to make sure that you do too. While custom websites are our specialty, eCommerce websites, SEO, and payment integration (which is a vital tool in business automation), are a part of the wide range of services we offer. We can schedule a free consultation to go over any and every need for your business, and get you on your way to increasing your profits for your e-commerce website. Using our ability to work with any industry, we can make your online business a success! Contact us today for a FREE quote at (678) 369-6000.

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automating your business

Automating Your Business

One move that you, as a business owner, should make is automating your business. Whether it’s approving time off, or sending mass marketing emails, there are tools available to do it all for you. Some require little to no setup effort, while others require a lot initially, however, once the automation is enabled, you have the ability to sit back and watch the process happen with no work from you. We have gathered a list of tasks that a business owner might need to complete, and the most successful way to automate it. Each tool has been previously built and tested through our own experience, so knowing how each one works is MediaLinkers‘ talent.

 

The most widely used form of automating your business is Human Resources related. From vacation and PTO requests, to timesheets and hiring, the majority of HR processes can be automated. Every employee at a particular company follows the same general process for each desired outcome. If hired, each employee fills out the same paperwork, trains under the same modules, and, registers for the same credentials needed in order to do their job. MediaLinkers has the ability to create a database to store and organize employee info so that management can easily and readily have employees to fill out, and able to access those records. This also opens the door for employee requests to be sent to the designated supervisor for approval. Eliminating the need for additional employees, this frees up capital for other ventures, as you do not have to designate human resource tasks that can be automated.

 

Another great way to benefit from automating your business is by using a Customer Relationship Manager (CRM). The benefits of a CRM are tremendous. A successful company is one that is able to streamline a customer’s info, so that any department that requires access to their info is capable of seeing the same info across the board, and in return, able to assist the customer efficiently. MediaLinkers uses its own proprietary CRM to keep record of past, current, and future possible clients, in order to have a more personal relationship with our customers. We can build a custom CRM that is tailored to your needs, as different businesses may require different fields of information on a client or customer. You can use a CRM to track payments, follow-ups, make any notes on comments or promises made, even send invoices or manage emails sent to the client. The possibilities are endless. Creating a database linked to your website that stores potential customers’ contact info is a necessity. Adding this feature, MediaLinkers can program your website to automatically sort and filter leads based on your needs, prevent spam from seeping through, as well as keep the information online, instead of clogging up your email with individual notifications.

 

The third process we wanted to highlight in the need for automating your business is Sales and Marketing related. Setting up goals, and automatic processes for leads will in increase your Return on Investment (ROI). Just by adding Google Analytics to your site and configuring it to track conversions, and other important data, it takes the work out of analyzing your website. This frees up time to focus on how to increase conversions, and fix the issues making customers drop off. MediaLinkers has the ability to create the modules needed to integrate and apply the Google Analytics, or whichever website analyzer you would like to use. Many sites built do not have the ability for the owner (unless they are programming knowledgeable) to simply add the codes to their site. It is a module that needs to be created or modified, so reaching out to someone that can do this for you is a great move.

 

There are tons of other ways you can improve productivity, and benefit from automating your business. Call MediaLinkers today for more a more personalized review of which automated processes would profit you the most. We offer free, no obligation consultations, and quotes, to help you decide what the best move is for you and your business. We look forward to speaking with you!

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