Tag Archives: web design

Mobilegeddon: What Does Your Mobile Site Needs to Incorporate For Countering the Mobile Update?

There are factors other than mobile responsiveness in which you need to look at for passing the Mobile-Friendly test. Other than mobile responsiveness, there are other SEO mistakes which include things such as blocked CSS, JavaScript, poor image optimization, slow mobile pages, irrelevant cross-linking, and the mobile only 404s.

 

On April 21st, Google’s John Mueller confirmed through Google+ at the 4:40 mark about the roll out which has begun, and is live in various Google data centers.

 

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As a solution to the mobile update, you need to make the following changes into your site before it starts declining.

Understand How Google’s Mobile Bot Indexes your Pages

Through Google Webmaster Tools

Google webmaster tools are essential to anyone interested in SEO, as it helps in reviewing your site the way Google does. The first thing to check is whether you are seen as mobile friendly or not. Go to Search Traffic on the main navigation bar for finding the “Mobile Usability” function. It will tell you if your site is mobile friendly or not.

Also, check if the bot can index the important pages of your site. For that, you need to go to “Crawl” and then “Fetch as Google.” Then change the options in the dropdown to see how the Googlebot indexes your site. You can also select the option XHTML/WML to see if the Google indexes your pages on a feature phone.

Type in the URL Test

A green tick means that the URL has been submitted successfully, whereas something other than this means you are required to resolve an issue.

Review the Cross Device Engagement on Your Site

Another good means of reviewing your desktop and mobile users is to separate the Analytics statistics into mobile, desktop and tablet view.  The Google webmaster tool allows you to see the data filtered for Mobile devices, enabling the ability to compare and further identify the differences in the behavior of users on Mobile and Web.

Review if Googlebot Can Access All Your Files

Google has exclusively mentioned in their technical webmaster guidelines to allow the Googlebot access to the JS, image files and CSS for a better indexation and rendering of your website. In other words, the way JS and the CSS files work is how Google’s algorithm looks at the mobile sites, and if these are blocked from being reviewed by Google, then you are landing yourself in a lot of trouble.

 

This is why you need to remove anything that is blocking the CSS, images, and JS from being crawled by the algorithm in the robots.txt, if at all possible. Some sites cannot remove the render-blocking JS because of their website’s functions, which is understandable.

Avoiding Sitemap and Duplicate Content Issues

This only applies to your site if you have a separate version of mobile instead of a responsive site. If your pages are identical to your desktop site, you need to tell Google about it, or else you would be in for a duplicate content penalty. This you can do with the help of rel=”alternate” and rel=”canonical” tags.

 

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Last but not least, make sure that your site does not contain common SEO mistakes, such as having device dependent unplayable content (Flash), mobile only 404s, and slow mobile pages, among other things.

If you are unsure as to how to handle this all, you can consult with an Atlanta web design company in order to get this done in the most professional way.

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Learn How Google’s Mobile Update Will Change the Mobile SERPs

News about the latest Google Update soon to hit the market is circulating everywhere, which is why MediaLinkers has compiled a list of details so that you are in the know.

What is the Algorithm About?

Everyone in the online marketing industry is well aware of Google’s upcoming mobile update (or you should be), and we already have seen that Google has been rolling out some changes to its apps, Google Play Store, and mobile SERPS presentation, along with the more advanced development guidelines impacting the mobile. Even though no one is exactly sure about the details, according to my knowledge of their previous updates, all these changes are going to make a huge impact through Google’s mobile update.

Google is going to launch its own separate mobile crawler to crawl the single page android apps, web apps, and the deep links included in the iOS apps. It would also focus mainly on the JS and CSS composition of the mobile web pages according to the news released recently.

Would the Rankings be impacted if the Site is not Mobile Friendly?

The desktop rankings would not be impacted; as only the mobile rankings would go through the required changes as per the Mobile Update coming on the April 21st. However, the bounce rate can impact the desktop rankings and this makes the mobile SERPs quite important.

How Much Would the Rankings Be Affected?

According to Google, the significance of this update is bigger than the Panda and Penguin updates, which should give you an idea about the destruction it’s going to do to the ranking of mobile unfriendly sites.

However, it would prove as a game changer for the ones that are mobile friendly as they would see a major climb in their mobile SERPs, which would also maximize their search traffic.

What is unclear right now, is what Google would do as far as the maintenance of rankings on tab devices is concerned. Would Google consider the devices as a desktop or would it consider them a mobile device? This will only be known once the mobile update rolls out.

Google’s Goal with the Mobile-Friendly Changes

Well surely there are a lot of goals in Google’s mind, but the main goal is to provide for a better search experience for the users, and to give them what they most desire. In addition to that, they are also trying to make money through the surfacing of apps in the search results, which would help them to drive an increased and improved development of apps for the Google Play. It would also help them to monetize the content of movies, magazines, and music, all of which are currently lead by the industry giants such as Amazon, Hulu and, of course, the iOS App Store including the iTunes.

What the Future Holds?

 

In the future, Google is going to surface the content from Google Play just below the search bar to encourage users to directly download the song or video from them. Google’s Mobile Update is surely going to go a long way in determining not just the traffic of the mobile web pages, but also the mobile apps, songs, and videos etc. on the web, which is why you need to have a responsive designed website through the professional and responsive web design Atlanta services built by MediaLinekrs.

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Google Planning for Huge Mobile Optimization Update, Starting April 21st

Search engine optimization is no longer limited to how well your website performs on  regular desktop machines. According to Google Webmaster Trends Analyst Zineb Ait Bahajji, a new update (ready to be released on April 21st) is specially designed to have a major impact even stronger than the Panda update on all websites that do not offer a healthy mobile experience. However, as a result, the users are going to easily get high quality and relevant results from the sites which are optimized for mobile devices.

Rand Fishkin, also recently shared on Google+ about the different sections of the Moz site and the traffic number generating from mobile searches was very low (less than 1%). Being a big name in the Internet Marketing Industry, they are still making their site mobile friendly to counter the impact of the Mobile Update.

What Factors to Know About Regarding the Mobile Rankings?

In order to prepare your website for the upcoming mobile update, you need to know the following factors:

 

–    The exact status of your mobile performance

–    How to improve the mobile performance

–    What your competitors are doing?

 

MediaLinkers, one of the top Atlanta Web Design and SEO Companies, is there to offer you all the help that you need for making your site a fully responsive and mobile-friendly site.  For countering the effects of the Google update, there is no better way to use the Google’s own set of webmaster tools, which show results keeping in mind the way Googlebot views the pages.

By checking your website through a Mobile-friendly test, we will tie up all the loose ends for your site. Furthermore, if you require the mobile usability issues in full detail, we can also provide you with a Mobile Usability Report, which we then can compare the differences that lie between Mobile and Desktop visibility to prepare your site for the April 21 – Google Mobile Update.

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We all know how quickly Smartphone access is increasing. It’s a starting point for businesses to follow in the footsteps of Moz’s, by making their site mobile friendly, even if they are only at risk of losing less than 5% of their total traffic. We all know that Google is planning to take the mobile ranking factor to the next level, and MediaLinkers is ready to help you follow suit.

Sources of Credit: Search Engine Land, Search Metrics, Google Webmaster Central Blog

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