13 Apr 2015

Learn How Google’s Mobile Update Will Change the Mobile SERPs

News about the latest Google Update soon to hit the market is circulating everywhere, which is why MediaLinkers has compiled a list of details so that you are in the know.

What is the Algorithm About?

Everyone in the online marketing industry is well aware of Google’s upcoming mobile update (or you should be), and we already have seen that Google has been rolling out some changes to its apps, Google Play Store, and mobile SERPS presentation, along with the more advanced development guidelines impacting the mobile. Even though no one is exactly sure about the details, according to my knowledge of their previous updates, all these changes are going to make a huge impact through Google’s mobile update.

Google is going to launch its own separate mobile crawler to crawl the single page android apps, web apps, and the deep links included in the iOS apps. It would also focus mainly on the JS and CSS composition of the mobile web pages according to the news released recently.

Would the Rankings be impacted if the Site is not Mobile Friendly?

The desktop rankings would not be impacted; as only the mobile rankings would go through the required changes as per the Mobile Update coming on the April 21st. However, the bounce rate can impact the desktop rankings and this makes the mobile SERPs quite important.

How Much Would the Rankings Be Affected?

According to Google, the significance of this update is bigger than the Panda and Penguin updates, which should give you an idea about the destruction it’s going to do to the ranking of mobile unfriendly sites.

However, it would prove as a game changer for the ones that are mobile friendly as they would see a major climb in their mobile SERPs, which would also maximize their search traffic.

What is unclear right now, is what Google would do as far as the maintenance of rankings on tab devices is concerned. Would Google consider the devices as a desktop or would it consider them a mobile device? This will only be known once the mobile update rolls out.

Google’s Goal with the Mobile-Friendly Changes

Well surely there are a lot of goals in Google’s mind, but the main goal is to provide for a better search experience for the users, and to give them what they most desire. In addition to that, they are also trying to make money through the surfacing of apps in the search results, which would help them to drive an increased and improved development of apps for the Google Play. It would also help them to monetize the content of movies, magazines, and music, all of which are currently lead by the industry giants such as Amazon, Hulu and, of course, the iOS App Store including the iTunes.

What the Future Holds?

 

In the future, Google is going to surface the content from Google Play just below the search bar to encourage users to directly download the song or video from them. Google’s Mobile Update is surely going to go a long way in determining not just the traffic of the mobile web pages, but also the mobile apps, songs, and videos etc. on the web, which is why you need to have a responsive designed website through the professional and responsive web design Atlanta services built by MediaLinekrs.

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