SEO is often termed as rankings on the search results page, but this is part of just one story. SEO however, is all about understanding what the consumers are looking for and recognizing how the brand can provide value in a moment.
Google is increasingly considering the user behavior signals and today things such as page load time, button size on a mobile screen and ad cluttering above the fold are all about the user experience weight and signals in the organic search algorithm.
For the users to convert, you need to understand what the keywords and consumers truly want to consume. This means that SEO today is not about changing the Meta tags, but it’s about enhancing the brand’s digital ecosystem.
SEO has a lot to do with the way users engage in a site and deal with the rankings. The reason for this concept is that there are always 5m Google results which came up when searching for ‘UX and SEO.’ UX and SEO are part of one box, whether we acknowledge these or not.
Every side of SEO and UX brings in different tools, best practices, and data to the table. If you are wondering as to how, you can maximize these inputs for creating a findable, usable and irresistible output. The UX designers are always relying on the interactions, wireframes and storytelling to convey experience created towards the users. But the SEO experts rely on the search data directly from the users to share the same experience. SEO has got the data which the UX needs and in turn UX has the design framework which SEO needs.
The moment you understand that SEO and UX are immeasurable, the better way to handle them is to start working in parallel when the design becomes high performing and usable. Given below are the 4 things you require when aligning UX and SEO to the same goals:
The site is useful only if it’s found by the users. According to the Forrester’s statistics, 93% of the online experience starts with a search. But according to different reports, a user experience starts even before arriving onto the site.
First: The design decisions are based on the data from a sample size far larger than the focus groups, previous design experience, and the usability studies. The SEO experts use the keyword data for the identification of patterns as to how the people are searching on the topics they are searching on. The SEO experts are also using keyword data for the identification of patterns in how the people search and the topics they are looking for. You can equip the UX designers with the real life data, directly informing the people who are going to be served by web experience.
SEO insights are also baked into the site experience, locating the site to perform its best in the organic search from day one, instead of spending the resources applying the band-Aids post lunch.
It’s really important to recognize that a broken link on the error page is not just about the SEO problem. It comes mainly under the user problem. For instance, if a user clicks on the link and is expected to go somewhere new, they can discover more information that they care about. They are eager to check out your error page and don’t have the patience for figuring out where the real content comes from. So solving the site issues is a priority for both the UX and SEO experts.
Identification of an SEO obstacle leads to creative problem solving, making a site even better than its design. When it comes to working with a UX designer for the development of new site architecture, you have to explain the proposed design for optimizing the long tail for the highly relevant topics. But at the last, you can modify the site architecture and templates for accommodating the additional content level, which is a concept reused throughout the site.
The partnership of UX with SEO leads more towards the SEO goal and is also improved upon the design and resources available for the visitors. If you partner up with UX and SEO, you would never have to hear a complaint from the boss, end-user and clients regarding it.
If you want to know more about UX and SEO, you can consult with the UX and SEO professionals at Medialinkers. You can also read the Medialinkers Kennesaw Reviews for yourself.