Have you thought about what factors come into play when people search for your site on search engines? Or what helps your page appear near the first page in organic search results? Google has long since publicized the ingredients that make up the algorithm they use to determine search results. This formula is designed to help consumers find more valuable and relevant websites, and reduce the number of sites that appear that are not. Recently, Google has updated the algorithm to reward quality web pages. The biggest deciding factor in the equation is content. Google has figured out a way, like many of their other ventures, to automate the assessment of the quality of your web page.
This algorithm, which is one of three related, that Google has successfully created and continues to update and modify periodically, is called Panda. While the Penguin algorithm deals with unnatural links used to cheat and up a websites positioning, and the Hummingbird algorithm, which focuses on understanding what people mean when they search, Panda is a whole different ballgame.
Through three key processes, Google is able to determine that you have a site, see what is on that site, and store that sites’ information in a database to recall when a user enters a query on its search engine. When these actions are performed, Google initiates a fresh, quick quality score base on Page Rank, and a number of other factors to determine where each entry should show on the search engine. Panda, with its most recent update to 4.1 (September 2014), is formulated to boost more websites of higher quality to the top of your search results, and to demote lower quality sites to the bottom. What Google agrees is good quality, depends on the content of your site. There are three things that could affect your site’s quality rating, an in return, affect your position in search results.
These issues can seem relatively easy to fix, but it can take a lot of time and effort. The Panda algorithm refreshes approximately once a month, however Google only announces major updates, and usually it’s those updates that are announced that will make the most impact to improve your standing. Google does listen to site owners when they have concerns about the impact that Panda has on their site, in addition to users who want the most relevant, quality sites when they enter a search query. MediaLinkers has listened as well, adding to the staff, a content writer that can provide quality content that fits the criteria that Google deems as quality content. This includes text, blogs, newsletters, and social media posting. We would be more than happy to set up a free consultation to go over your content requirements. Give us a call today!