Tag Archives: search engine optimization

g&g cycles of roswell

G & G Cycles of Roswell – A new shop in town!

[Roswell, Georgia] – G & G Cycles of Roswell, a motorcycle repair shop, opened its doors in 2017 after owner Shawn Guinther branched off independently. Following 13 years in the industry, Guinther pursued his dreams to open an independently owned, dealership alternative, offering quality work at affordable prices. “We are a one-stop, full service shop for all American V-Twin and Metric models,” said Guinther, stating that they believe in treating your motorcycle like their own.

 

Prior to opening G & G Cycles of Roswell, Guinther co-owned another motorcycle repair shop in Woodstock with a friend. Two years of co-running the business gave Guinther the experience and confidence to open his own shop under the independent brand. Guinther, who graduated from Motorcycle Mechanics Institute (MMI) in 2004, is a family man, who enjoys spending time with his wife and two children when he isn’t at work.

 

G & G Cycles of Roswell takes pleasure in being locally owned and operated. They don’t have shareholders, so there is no need to inflate prices to meet a quota. The convenience and personal relationship tendered is easy and authentic, with Guinther being available in the shop most days for you to meet. MediaLinkers Web Design’s owner even stopped by with short notice to congratulate Guinther on his successful website launch, and assisted in filming a short video on services offered by G & G Cycles of Roswell, which can be seen here.

 

Motorcycle enthusiasts with a repair need will love the services that G & G Cycles of Roswell has to offer. In honor of their launch, they are offering a special on LED lighting! They are a distributor for Custom Dynamics LEDs, and also offer a free installation of any LED turn signal kit when purchased with your LED headlight kit. This offer ends soon, so don’t wait!

 

About G & G Cycles of Roswell

Shawn Guinther opened the doors to G & G Cycles of Roswell in 2017 and offer a full range of services, maintenance, and accessories for most makes and models of motorcycles. Locally owned and operated, G & G Cycles of Roswell takes pride in affordable prices and quality workmanship.  For more information, visit our web site at http://www.gandgcyclesofroswell.com/.

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Twitter to Increase its 140 Character Limit by the End of 2016

Twitter is finally considering extending its 140 character limit to 10,000 characters by the end of 2016, reports Recode. But until then, we may see the tweet limit variably changing between 140 and beyond 140 characters. If the changes are done as described by Twitter, you won’t experience any clutter adding to your twitters’ timeline, however only a call to action would be offered beyond 140 characters to read more information.

 

Furthermore, sources are also considering the different ways to fight spam that can occur as a result of longer tweets. However, the company hasn’t confirmed exactly how they will fight this issue of spam.

 

Public Feedback to the News So Far:

A lot of twitter users have criticized this upcoming change by Twitter.  Many users are of the opinion that the increase in tweet’s limit will make the platform to lose its originality, since 140 character limits actually defines the platform right from the moment it was launched. Some other users have also predicted it to become more like Facebook with the implementation of this change.

 

You can get a good glimpse of public reactions by searching “Twitter limit” in your favorite browser. Despite the negative feedback given by the public, the company considers increasing the tweet limit to bring more users to the platform.

 

It will be interesting to see how the company maintains its originality and avoid becoming more like Facebook and some other social platforms, once the change is implemented. Stay tuned to Medialinkers  for more SEO and Social Media News.

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Taking a Holistic SEO Approach in the Year 2016

SEO in the current technology and days can’t afford to live in the silo. It is impacted directly and indirectly by marketing channels such as offline marketing, social media, PR and even the email marketing.  All these signals would include citations, brand mentions, search relevancy, citations, links, content and usage data.

 

SEO used to be about just the links, crawls, rankings and keywords in the early 2000s; however, it has become more complicated today. By having a synergy between the marketing channels, you can boost your SEO efforts, which would further boost your marketing efforts by allowing you to capitalize on the opportunities. It would also help you in the tailoring of the marketing efforts in building a strong brand regardless of how the single marketing channel performs.

Old SEO

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SEO in 2016

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Image Source: Search Engine Land

Also, it is not too simple to cultivate solid relationships between the other marketing channels and SEO.

 

Some example of the different channels is as follow:

 

Holistic Marketing Plan of Action

 

Take an example of an event that has to be covered by the Elite SEM in the New York City. It is also a large event for the existing businesses and clients within the area of New York City. Here is how the different teams would work together for the event promotion:

 

The marketing channels would meet for discussing a promotion and content strategy for the event. The different teams include SEO, PR, Paid Search and Display.

 

When you are looking for the marketing company to create a page about a certain event, you can have the SEO and the paid search terms conducting the keyword research. The marketing team uses this research for the development of content for the website event page. The SEO team offers optimizations recommended for the page itself.

 

The team of marketing then develops the highlights in a video for the promotion of the upcoming event. The SEO team optimizes for the YouTube video. After everything is ready, the event page gets published on a site. The SEOs optimize it for the YouTube and after everything is properly done, it’s embedded on the event page of the company site.

Following things are included:

 

  • Content structuring the event, schedules, speakers and attending benefits etc.
  • On-Page optimization appropriate
  • Event and Local Business Markup from schema.org
  • YouTube Hosted Video Embedding
  • Good Map Integration for the easy navigation and finding of a location.
  • Email and Social Sharing Buttons

Contact Form

 

SEO team also has to advise the adding of new events to the XML sitemap. The marketing team has to add a blog post regarding the event and this helps in the building of internal links.

 

The social media team has to add the event to the social media profiles, adding it to the Events app and then promoting the video through the Video apps. The PR team is responsible for the creation of a press release highlighting the event submission to the PR outlets. The press release includes links back to the company website’s event page.

 

Then is the time to do paid promotion. The display and the paid search teams have launched campaigns targeting the business in the target area; whereas the search and social team have to launch the FB news feed ad campaign for promoting the event. The PR and the SEO teams work together on outreaching to the websites and influencers for highlighting the upcoming event.  The SEO and the PR teams work together for outreaching to the sites and influencers for highlighting the upcoming event.

 

When the campaign progresses, the social and SEO team have already tracked the social signals, inbound links and the brand mentions to the events page. These teams meet weekly for reporting the marketing efforts by channel.

 

Final Thoughts

 

On final thoughts, you can say that all the channels working together would help in expanding the marketing reach for having a solid plan. So when starting the New Year, make sure to take this approach to SEO.

 

You can also hire the Medialinkers Search Engine Optimization team to manage the SEO and marketing campaign for you.

 

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Seven On-Page SEO Tips to Pay Attention to

Every business is looking to gain the online presence; however, an online presence on the internet is a huge challenge. Most of the time, the marketing, and the web development teams are not on the same page, and their difference of strategy and ideas leads to a disaster. This is why, to ensure that everything turns out to be fine; you need to implement the following strategies.

Blocking the Staging Servers

The most common issue lies in the staging and development version of a website. These are also quite crucial to the testing of landing pages, being the most vulnerable regions of the site. Without the access controllers, the search engines would crawl and index these pages. This would lead to the duplicate content issues, causing a decline in the overall search rankings of the page. To protect this situation from occurring, you can do the following:

Specify the IP range, which utilize firewall to block search spiders

Include a ‘robots.txt’ file at the development’s server root, and disallow the links that shouldn’t be crawled and indexed.

Finally create a password-protected login page, preventing the spiders from accessing the content.

Work on Redirects

Redirects are used for indicating the new locations of the pages if they are deleted or moved recently. Without the redirects, you would lose all your search traffic, which is what makes them a common practice in the SEO world.

The 302 redirect is for temporarily redirections, as they pass no link value to the target page. For using a permanent redirect, you need to use the 301 redirect.

The Redirect Hops

Using multiple redirects require a chain of extra server requests, which slows down the page delivery. And in situations where the chain exceeds five hops, the search engines would neglect crawling it which means that it would not be indexed regularly. Also, this way the link value would be lost with each redirect.

Through the extensive redirect usage, your server performance would be impacted negatively. To counter this, you can use the regex and the wildcards.

Canonicalization

Canonicalization is the method through which you can prioritize a single web page as the source of content. The duplicate content issue becomes the problem when the same content is found on the multiple website pages and its authoritative source isn’t clear. For example, these links would cause duplicate content problems

http://www.mysite.com

http://www.mysite.com/index.html

http://mysite.com

For managing the duplicate URLs effectively, you can always implement a 301 redirect, as it would help in pointing each URL variant at the preferred URL or the canonical one.

You also need to note that the URLs which render the same page content without or with a trailing slash also cause duplication. This is why; it’s wise to configure the URLs with or without the trailing slash. This way, you can redirect the 301 rule for directing the users away from the discarded version. You need to ensure the internal navigation points directly at the right URL for maximizing the link value within the site.

Another way you can do this is to use the rel=canonical tag on every option, to indicate the search engines about the authoritative source.

Go Responsive

Leaving the mobile users and targeting only the desktop users would make you miss out on the massive search traffic from the mobile devices. Also, according to a website named comScore, the mobile users have increased more than the internet users. Also, google has taken the mobile platform seriously, with their Mobilegeddeon update.

Some people try to make the mobile version of their desktop site, using the subdomain (m.mysite.com) but this doesn’t only sounds like a costly plan but also the extra resources for managing the two separate sites. This can also lead to the duplicate issues when the pages are not properly tagged, resulting in a google penalty.

So instead of creating a separate mobile site, you can implement the responsive design technique, as the mobile-first approach always start quite well, making it attractive and functional at the same time.

Speeding the pages

Not only is this bad for business, it may also attract the wrong sort of attention from Google.

Page speed is a key ingredient when it comes to the Google’s ranking algorithm. You need to pay utmost attention to the page loading time; otherwise the users would abandon your site.

The developers and the designers must ensure that the site is well optimized, using the following recommendations:

  • The inline styles for the “above the fold’ content
  • Avoid using the bloated code removing the CSS and the JavaScript to external files
  • Minimize the source code to remove the ‘white space.’
  • Use CSS sprites for reducing the server requests
  • Enable asynchronous rendering and downloading of external JavaScript files

Using the Right HTML elements

From SEO perspective, the most important HTML elements include the headings, title, and the alt tags. You need to optimize them to make the search engines understand your web page.

Also, the right heading structure makes it easy for the screen readers to decipher the content areas.

But always use H1 tag just once on the entire page, and make it relevant to the content of the page.

Managing Errors

Also, make sure to return the ‘404: Not Found’ response code, to show up for the pages that are moved or deleted. This is because, Google won’t index those pages.

Most of the time, developers use the ‘200: ok’ response code which becomes problematic, as these URLs get indexed by Google. These can also get your site penalized by the Google Panda against quality assessment which is why; always pay attention to the broken links and the missing errors, which your site has got.

By following these practices, you are well on your way to running a successful SEO campaign for your client’s projects.  For more details, you can consult with Medialinkers SEO Experts.

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