Social media has revolutionized the way we do business today. According to the CEO Ryan Holmes, it would dominate the digital marketing world more in the upcoming year 2016. With about 2 billion active social media users’ world over, it is beyond doubt the way you can do business through social media. The sum is growing at a growing rate of 25% every year.
Businesses are now implementing social media marketing for generating more leads as everyone today is present on social media. There are about 9 out of 10 US companies who are using social media actively. The same percentage reports an increased exposure in their result and about half of them say that the social media efforts have boosted their overall sales.
If you are wondering as to what impact it may have in 2016, you can check out more trends and statistics from the infographic published below by the Medialinkers seo and social media team.
A discussion about SEO was reported on the online forums two days back regarding a major Google Update. However, despite many SEOs and web owners were of the view, the update that the Google is cooking relates to the core search algorithm and not relevant in any case to the Panda algorithm. The news was confirmed by Google two days back and in addition, Google has also made it clear to the SEOs of professional companies that they have to expect a core search algorithm in the near future to continue working on a better search quality.
The statement shared by Google is as follows:
“The update is not Panda, as everyone knows that we are making improvements to our searching algorithms due to the continuous involvements in the web, we are continuing to work on the improvements across the board.”
This is almost similar to the statement we got when we g
ot the Google Quality Update. The most interesting part is that a lot of automated tools used for tracking like Mozcast showed huge spikes in the Google search results changes. Despite what Dr. Pete Meyers thought regarding the update to be a part of HTTPS algorithm, Garry Illyes denied it on Twitter, saying that the reason for the tool to show a tremendous spike was regarding the NO 1 Google search result, as Wikipedia changed its links to HTTPs, causing the tool to spike and changing the results in Google pages.
So in short, you can say that what Google has made clear is that the update that is about to come is not any case related to the Panda, Penguin or the HTTPS. It is simply a Google core search update that Google is not sharing any more information on.
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