Tag Archives: Kennesaw SEO

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Google Testing another Search Results Feature “Local Business Cards”

The search results will soon be equipped with another feature “Local Business Cards,” as Google has started testing it with the search results. This is a reasonable description of a new card carousel which features content from local businesses near the search results top.  This is a real test, as confirmed by Google itself, since local business cards are built on the similar display functionality as the candidate cards launched some time ago.

 

It is nothing more than an experiment at this phase. It is all about custom content, not withdrawn from Google My Business or other feeds. It is also worth noticing that Google has allowed and introduced animations for the first time on the search result pages.

 

The format was built keeping mobile users in mind to equally display in PC results. The local business cards will appear immediately aside the Knowledge Panel displaying that business on desktops and below the knowledge panel below the mobile.

 

As far as candidate cards are concerned the intent is to permit business to communicate directly in search results. Information and content highlights the business services and products in ways which knowledge panel doesn’t allow. Content cannot be shared within carousel.

 

The feature is quite significant for local SEO, however Google has not yet confirmed if the Local Business Cards will be made a permanent feature of search results or not.

 

For news, stay tuned to Medialinkers Kennesaw web design agency.

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Google Fixes the Drop in Review Stars

A lot of review stars against company sites in the search result pages for different queries have returned back to the normal state. Webmasters saw removal of business review stars in search results. Mozcast, Popular SEO tool’s SERP Graph feature showed a decline from 35% to 22% for a number of queries in the past few days, and had many webmasters and SEOs worried.

 

Many doubted Google for doing it purposefully as another major search engine change; however, since nothing official has come out from Google, and the things are back to normal in the SERPs arena, we can safely say that the removal of reviews was caused due to a bug instead of an intentional move by Google.

 

Stay tuned to medialinkers for more information.

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Taking a Holistic SEO Approach in the Year 2016

SEO in the current technology and days can’t afford to live in the silo. It is impacted directly and indirectly by marketing channels such as offline marketing, social media, PR and even the email marketing.  All these signals would include citations, brand mentions, search relevancy, citations, links, content and usage data.

 

SEO used to be about just the links, crawls, rankings and keywords in the early 2000s; however, it has become more complicated today. By having a synergy between the marketing channels, you can boost your SEO efforts, which would further boost your marketing efforts by allowing you to capitalize on the opportunities. It would also help you in the tailoring of the marketing efforts in building a strong brand regardless of how the single marketing channel performs.

Old SEO

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SEO in 2016

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Image Source: Search Engine Land

Also, it is not too simple to cultivate solid relationships between the other marketing channels and SEO.

 

Some example of the different channels is as follow:

 

Holistic Marketing Plan of Action

 

Take an example of an event that has to be covered by the Elite SEM in the New York City. It is also a large event for the existing businesses and clients within the area of New York City. Here is how the different teams would work together for the event promotion:

 

The marketing channels would meet for discussing a promotion and content strategy for the event. The different teams include SEO, PR, Paid Search and Display.

 

When you are looking for the marketing company to create a page about a certain event, you can have the SEO and the paid search terms conducting the keyword research. The marketing team uses this research for the development of content for the website event page. The SEO team offers optimizations recommended for the page itself.

 

The team of marketing then develops the highlights in a video for the promotion of the upcoming event. The SEO team optimizes for the YouTube video. After everything is ready, the event page gets published on a site. The SEOs optimize it for the YouTube and after everything is properly done, it’s embedded on the event page of the company site.

Following things are included:

 

  • Content structuring the event, schedules, speakers and attending benefits etc.
  • On-Page optimization appropriate
  • Event and Local Business Markup from schema.org
  • YouTube Hosted Video Embedding
  • Good Map Integration for the easy navigation and finding of a location.
  • Email and Social Sharing Buttons

Contact Form

 

SEO team also has to advise the adding of new events to the XML sitemap. The marketing team has to add a blog post regarding the event and this helps in the building of internal links.

 

The social media team has to add the event to the social media profiles, adding it to the Events app and then promoting the video through the Video apps. The PR team is responsible for the creation of a press release highlighting the event submission to the PR outlets. The press release includes links back to the company website’s event page.

 

Then is the time to do paid promotion. The display and the paid search teams have launched campaigns targeting the business in the target area; whereas the search and social team have to launch the FB news feed ad campaign for promoting the event. The PR and the SEO teams work together on outreaching to the websites and influencers for highlighting the upcoming event.  The SEO and the PR teams work together for outreaching to the sites and influencers for highlighting the upcoming event.

 

When the campaign progresses, the social and SEO team have already tracked the social signals, inbound links and the brand mentions to the events page. These teams meet weekly for reporting the marketing efforts by channel.

 

Final Thoughts

 

On final thoughts, you can say that all the channels working together would help in expanding the marketing reach for having a solid plan. So when starting the New Year, make sure to take this approach to SEO.

 

You can also hire the Medialinkers Search Engine Optimization team to manage the SEO and marketing campaign for you.

 

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The SERPs Changes Google Made in the Year 2015

Google has implemented a lot of changes this year to the mobile search result format through its ‘mobilegeddeon’ update.  All these updates have caused chaos to the retailers.

 

There are also mobile paid placements which have a strong impact on the organic search performance for the retailers, mainly those which had established brands. These changes suggest that Google is working on a major mobile transition.

 

This blog covers the details of showing you where Google is and what it has to do:

 

What are Rich Answers?

 

The Google SERPs have started to display rich answers between Dec 2014 and July 2015 both for its desktop and mobile searches. The percentage has increased from the 22.6 in Dec to 31.2 in July. What actually is a rich answer?

 

Well, a rich answer is Google’s attempt to answer the searcher’s query in the search results without having them to click through a site.

 

Google Local Pack

 

Google is busy grouping the Maps listings into a single block of results for some time. However, during the summers of 2015, it has reduced the visible result number from 7 to 3. What happened was that the sites ranking in the top 3 maps resulted in the local pack. However, the changes didn’t stop there.

 

Google made a shift in its placement shortly. What happens now is that for the mobile searchers, the local pack is placed right above the organic listings, between the paid search ads and the organic listings to be exact.

 

This switches the position between two elements which have got a profound impact on the organic search sessions, even for the sites that were ranking at #1 in the organic search listings.

 

Google’s Graph of Knowledge

 

Just like the local pack, it has also modified the “Knowledge Box” above the organic search listings on the mobile. This happened in August 2015.

 

This also doesn’t happen to be a universal change as there are a lot of brand which do not generate the knowledge box results. For the retailers, which have got brick and mortar presence along with the substantial online presence, these results generate quite frequently.

 

Google Answers

 

Another shuffle by Google is the increasing presence of the Google “Answers.” Those who are unaware of the Google answers can think of it as the organic search result appearing to directly answer a question posted to Google. The results show the most often on queries starting with “with” and “how,” suggesting that the query itself is a definite answer.

 

Answers also sometimes come from a trusted partner source and sometimes pulled from the third party sites through the featured snippets.  Also, as the Google users continue to adapt to the natural language queries, the boxes are expected to show up with the increase in frequency.

 

Beyond this, Google would adapt to its own self-view, looking at it as the information provider instead of just a traditional search engine. With a poor internet and WiFi connection, the rich answers are not shown, as these are much heavier than the list of 10 text search results.

 

Google is always choosing the best customer experience path for speeding up the fancy results.

 

Adjustments to the Paid Channel

 

The changes are not coming from the rich answers influx. Some of the changes are made to the paid placements:

 

The Paid Search Sitelinks

 

The sitelinks which were paid were a question of concern for a lot of SEOs before 2015 and it has taken even higher level after Google altered the standard paid sitelink format.

 

The default sitelink format before August was to include up to 2 to 3 sitelinks columns.  The new format includes a single column stretching up to the four sitelinks. This reduces the total number of sitelinks, significantly changing the vertical space which the paid ad uses.

 

How it has impacted the Organic Results?

 

You can also say that these changes have had a profound impact on the search performance’s organic listings for a lot of retailers.  Due to the brand-heavy intent to the majority of such queries, the brand searches are hit the hardest.

 

Even when one of all such changes is present, the organic results are changed. In case of the presence of multiple elements such as sitelinks and the knowledge box, the top links in the organic results fall behind below the fold on mobile devices regardless of their small or large displays.

 

In case the results are seen on the small phones such as iPhone 4, the top organic result would be more than a full screen scroll below the page 1 fold.

 

These changes have caused a lot of harm to the top links’ organic CTR and many retailers complained of the sharp drop in the CTR for their core brand terms. This drop is caused without a drop in the organic listings or rank of the actual site.

 

How to Deal with all of this?

 

Answering Through the Paid Listings

 

The main reaction of most of these changes is to counter it through the paid channels. Incase Google replaces the top organic results through the paid search ads, rich answers or PLAs, you can as a brand maintain your top paid listing against the branded queries.

 

How About optimize it for Rich Answers

 

Another way to deal with it is to craft the on page content that is optimized for Google Answers. This would help in the placement of your content as an answer to the common queries on Google search results.

 

You can do so by understanding what type of questions, your audience is searching for and providing the clearest, yet t most precise and simple to understand explanation, addressing their needs.  The better a brand is when it comes to anticipating the search audience’s intent; the easier it would be to craft the content which Google is going to put in its rich answers box.

 

Switching to the Mobile App

 

Another way to deal with the changing trends of Google’s algorithm and the way it displays the SERPs, you need to focus on the updating and optimization of the apps for indexing on both the iOS and Android. Google indexes the Android mobile apps for some time and has announced its ability to index the content of iOS apps.

 

What this means is that the apps can target the specific content within the mobile apps via the organic and the paid searches. Applying the code equates to the certain app content with specific website pages, enabling the mobile devices to “deep link” to the app content.

 

This would help the users in being directed straight into the relevant content in the mobile app instead of the mobile web page in Chrome and Safari. This helps in improving the experience and mobile functionality as far as the chances of conversion are concerned.

 

Long story short, you can say that Google has introduced 5 major components of the various mobile search results layouts. All these changes contribute to the reduction of the organic results, continuing to pushing the organic results below the mobile devices fold.

 

As far as the SEO is concerned, it’s about adapting to the changes made by Google to its SERPs. The mobile technology has altered the ways, people interact with the searches.  Google is also responding to the tailored mobile search layouts, making us question our approach to the way we would be approaching SEO in the future.

 

For any type of assistance, feel free to consult the Medialinkers SEO Services.

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Yahoo & Google Pairing Up For Yet another Deal

The yahoo shares were dropped recently; however, the news has it that the company has partnered up with the search giant Google. The agreement spreads over a period of 3 years covering both the desktop and mobile audiences here and abroad. Now all eyes are on Google and Yahoo partnership, seeing how the things would go. The partnership deal excludes almost all of Europe for avoiding the anti-trust issues and requires the approval of the US Department.

 

Deal’s Overview Here:

Yahoo shared that an agreement with Google offers Yahoo an additional flexibility in choosing among the suppliers of the ads and the search results. The offerings brought onto the table by Google complements the search services offered by Microsoft, in addition to Yahoo’s own ad products and search technologies.

 

What about Microsoft’s Partnership Deal with Yahoo?

We have all already heard about the Yahoo & the Microsoft search deal, which was also renewed in April this year. Yahoo agreed that Bing’s ads would appear on 51% of the desktop searches delivered by Yahoo, as part of their renewal. The 49% other would be powered by the Yahoo’s own ad system from the 3rd party which they wanted to use.

 

By the month of July, Yahoo has been already spot testing the Google’s search ads and results. The results were coming positive, which made Yahoo take things to the next level.

 

More on Yahoo, Microsoft & Google’s pairing

This is not the first time that Google and Yahoo have paired up. Yahoo also paired up in the year 2000 for carrying both the Google’s search ads and the results. This partnership continued for several years, till Yahoo worked and developed its own ad serving systems and the required in-house technology in the year 2004.

 

In the year 2010, Yahoo gave its own internal search technology after forming a search deal with Microsoft. However, this deal hasn’t brought the expected results in Yahoo for 2 years. It has since been looking for a way to generate more revenue from the search beyond its Microsoft deal.

 

The 3-Year Google Deal

Yahoo officially entered into Google’s partnership on October 19th, 2015. The agreement is effective as of Oct 1, 2015, and would expire on Dec 31, 2018. However, the partnership can also end early depending on a few reasons below.

 

Google to Control Both the Desktop & Mobile Searches

According to the Services agreement, Google would offer Yahoo a search advertisement through its Ad Sense for the search service (“AFS”), image search services, and the web algorithmic searches through Google’s Web search service. The results obtained by Google would then be made available to Yahoo for display on both the mobile and desktop platforms.

 

In other words, it means that Google’s results both free and paid would be shown on Yahoo. Since, Yahoo doesn’t have its editorial listings “free listings” or a crawler that is, it would serve them both. But Yahoo probably wouldn’t show the Google ads against the editorial listings offered by Microsoft’s Bing Search Engine.

 

What About 51% More Space?

Yahoo can use the search results for both the desktop and mobile. It’s limited to a cap of 49% which would come from Google on the desktop, as Microsoft gets the other 51%. However, Yahoo hasn’t reserved the percentages for the mobile searches. This means that if it wants, it could dedicate the entire mobile search to Google prioritizing it over its own Gemini ads system.

 

The European Exclusion

Well the deal is made for serving the following regions:

  1. United States
  2. Canada
  3. Hong Kong
  4. Taiwan
  5. Singapore
  6. Thailand
  7. Vietnam
  8. Indonesia
  9. Philippines
  10. Malaysia
  11. Middle East
  12. Africa
  13. Brazil
  14. Mexico
  15. Argentine
  16. Chile
  17. Colombia
  18. Venezuela
  19. Peru
  20. Australia
  21. New Zealand

By checking the list above, you would see that all the major countries are listed excluding just the countries of the European region. The main reason for the exclusion of Europe is that the Google has got an anti-trust action happening against it in the EU, and doing a deal with Yahoo there would result in a lot of negative attention for Google.

 

The Search Deal is completely flexible

Under the part of this services agreement, Yahoo can choose which search queries to send to Google. It is under no circumstance is obligated for sending a certain number of search queries. The services agreement is non-exclusive, meaning that Yahoo is in full control to use the search advertising services including its own, the Microsoft Corporation services, and the 3rd parties.

 

In other words, you can say that Yahoo isn’t guaranteeing anything to Google and can always decide to send no search queries to Google if it wants.

 

The Yahoo Ads Search Share is Cut; Image Search Named

Yahoo is also going to pay the Google fee for image search results in the request and the web algorithmic search results. It is quite standard, paying Yahoo some percentage for its ads that are shown on it.

 

The percentage would vary depending on where the income is coming from, that is the desktop or the mobile version. Also, there is no minimum guarantee from Google to be paid to Yahoo. This is the case in this deal as it was also in the case of Yahoo-Microsoft deal.

 

However, yahoo is duty-bound to pay Google for using its editorial search results for the images and web listings. It is ensuring that Yahoo pays Google for showing its Google listings when placing its own ads against those search results. Without this case, Google would get nothing except being a search result service provider.

 

Termination of Services Agreement

If either party decides to join Europe or India for performing the services agreement or its continued performance has a strong impact on the ongoing antitrust proceedings involving either party in India or Europe, it would result in the termination of the deal.

 

Furthermore, Google and Yahoo both can suspend and terminate the services agreement if certain events are not cured. A 60 days notice is to be served on ending by either party. Finally, Google can terminate for some unknown reasons. Both the parties can file a lawsuit and take legal action for protection.

 

We don’t know how the deal would turn out for Google and Yahoo both, but for now, we can only predict that some major search changes are heading towards Yahoo for the greater good of it. For any help and assistance in search marketing, you can consult with the search engine optimization professionals of Medialinkers. You can read the Medialinkers Reviews here.

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Facebook’s 4 New Changes to Business Page Layouts

Despite how settled and comfortable you are with the layout of your business page on Facebook, it has yet again made a few changes to it.  According to Marketing Land, the changes put in place by Facebook may look small, but on an individual scale, they can make a great impact on the overall look of your page as well as the functions that are available within it.

 

Mari Smith, a popular social media identity was the one to notice the changes in the page. He also shared the old and the new versions of the Social Media Examiner Page.

 

medialinkers fb

 

1) Big Backgrounds with a Small Profile Picture

 

If you look closely, you would notice that in the version, the profile image is smaller and is contained within the background image, instead of being stuck over the 2. As a result, the emphasis is more on the background and less on the profile image.

 

The change looks in-line with the Facebook’s focus on the image-based content. However, the entire layout of your page would now depend on the background image that you would be using.

 

2) More Emphasis on the Cover Picture

 

Also, you would have to create a visually attractive cover. In case your profile picture and the cover image gel well together, you would have to update them, as you can see for yourself from the Coca-Cola business page example. (The straw is not coming out from the bottle as it was previously).

 

before

 

coke 1

 

After:

 

Medilinkers

 

3) Page Tabs, Page Title and Category

 

All the Page tabs are now left aligned, just below the main image, giving a cleaner, functional and a nicer look to the entire layout. Even though, this is a very slight change, but it has provided a new and a modern look to the entire page. In addition, more focus is now on the page ‘Like’ and ‘Share’ buttons, thus providing all the important engaging options in one solid stream.

 

The page title and the category are also made smaller similar to the profile picture, for emphasizing the cover image. This means that if you have never put a lot of thought into your background image before, you should start thinking seriously about it and upload the one that can make your brand stand out.

 

4) The CTA Button

 

The CTA button is also appearing in different locations for different users. From what we have seen, it could be a part of Facebook to test which page location is the best for generating high responses. In the social media examiner page, the CTA button is integrated with the cover image, highlighting it against the background. However, the other users have reported seeing it on the left side of the page, just below the page tabs and the profile images.

 

CTA

 

Also, the new layout is not yet available to some users, for example in the case of the social media examiner page. So for now it’s not known as to when you should have your profile and the background images integrated. This is because if most of the users are viewing the old version of the page, then certainly you need to wait for some time to upgrade your page.

 

The CTA button also appears at a different location on the mobile screens, but this is a part of planning for the large update for the business pages on mobile.

 

 

frobes

 

Conclusion

 

From the changes that Facebook has made, you clearly need to focus on the CTA, background cover and the profile image for the business page to get more user attention.

 

You can also contact the professional graphic design team of Medialinkers to design stylish and trendy background covers for your Facebook Business Page.

 

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Infographic of SEO Vs PPC Pros and Cons by Medialinkers

When it comes to search engine marketing, there are two methods through which you can have your business marketed for bringing in traffic and sales. The first method is that of search engine optimization, which is also called the organic method and the other is the method of running the AdWords, commonly known as the Pay per click campaigns. Both the methods have their upsides and downsides, and considering one method over the other depends on your choice and business circumstances. The infographic published below gives detailed information about both the methods and which one should you really use for a successful marketing of your business online.

 

SEO and PPC can also be used simultaneously, if your budget is not tight, as both the methods when used in parallel can complement the effect of one another, providing you with fruitful campaign results at the end of the day. For more details, you can contact the Medialinkers Kennesaw SEO company to help clear your mind of confusion.

 

Infographics-SEO-vs-PPC

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