Tag Archives: atlanta seo

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Google Testing another Search Results Feature “Local Business Cards”

The search results will soon be equipped with another feature “Local Business Cards,” as Google has started testing it with the search results. This is a reasonable description of a new card carousel which features content from local businesses near the search results top.  This is a real test, as confirmed by Google itself, since local business cards are built on the similar display functionality as the candidate cards launched some time ago.

 

It is nothing more than an experiment at this phase. It is all about custom content, not withdrawn from Google My Business or other feeds. It is also worth noticing that Google has allowed and introduced animations for the first time on the search result pages.

 

The format was built keeping mobile users in mind to equally display in PC results. The local business cards will appear immediately aside the Knowledge Panel displaying that business on desktops and below the knowledge panel below the mobile.

 

As far as candidate cards are concerned the intent is to permit business to communicate directly in search results. Information and content highlights the business services and products in ways which knowledge panel doesn’t allow. Content cannot be shared within carousel.

 

The feature is quite significant for local SEO, however Google has not yet confirmed if the Local Business Cards will be made a permanent feature of search results or not.

 

For news, stay tuned to Medialinkers Kennesaw web design agency.

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Google Dances Again, but Penguin Still not the Likely Cause

A lot of webmasters observed changes in the search engine results again this weekend. The cause of fluctuations last weekend was due to a core ranking algorithm update, later confirmed by Google. However, this time, Google hasn’t yet confirmed the reason for the fluctuations caused again. The SEO forums and social media pages are receiving a lot of queries by SEOs and webmasters regarding the changes.

 

Same is the case of the automated tools, which are reporting large bars through their interface.  On the end, John Mueller and Gary Illyes have again replied to everyone assuring in negative when referred towards the Penguin update.

 

In fact, the answer by Gary Illyes on Twitter was a plain no, to the question; “Is Google rolling out the Penguin update?” posted by many SEOs and website owners.

 

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Right now, no one is clear about the cause of these major fluctuations again. Whether these are changes in the core update again or some other update on its own is something that will be revealed over time. For now, all the signs pointing to a new update are still not enough to point towards the mighty Penguin update.

 

Here are some charts from the various tracking tools:

Images credit Search Engine Roundtable

Images credit Search Engine Roundtable

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Stay tuned to the Medialinkers SEO Services blog for the latest updates.

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Twitter to Increase its 140 Character Limit by the End of 2016

Twitter is finally considering extending its 140 character limit to 10,000 characters by the end of 2016, reports Recode. But until then, we may see the tweet limit variably changing between 140 and beyond 140 characters. If the changes are done as described by Twitter, you won’t experience any clutter adding to your twitters’ timeline, however only a call to action would be offered beyond 140 characters to read more information.

 

Furthermore, sources are also considering the different ways to fight spam that can occur as a result of longer tweets. However, the company hasn’t confirmed exactly how they will fight this issue of spam.

 

Public Feedback to the News So Far:

A lot of twitter users have criticized this upcoming change by Twitter.  Many users are of the opinion that the increase in tweet’s limit will make the platform to lose its originality, since 140 character limits actually defines the platform right from the moment it was launched. Some other users have also predicted it to become more like Facebook with the implementation of this change.

 

You can get a good glimpse of public reactions by searching “Twitter limit” in your favorite browser. Despite the negative feedback given by the public, the company considers increasing the tweet limit to bring more users to the platform.

 

It will be interesting to see how the company maintains its originality and avoid becoming more like Facebook and some other social platforms, once the change is implemented. Stay tuned to Medialinkers  for more SEO and Social Media News.

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Switching to HTTP/2 & what it means for the SEOs?

According to Barry Schwartz, Google’s John Muller said that GoogleBot would be supporting the HTTP/2 by the end of this year or the next early year. What happens is that the https provides a tremendous speed increase, making for an extremely fast user experience along with the other online factors.

 

What Is HTTP/2?

 

Http/2 is the latest update done by the internet engineering task force made to the HTTP protocol. This protocol is the successor to the HTTP/1.1 drafted in 19999. HTTP/2 is a much-required refresh, meaning that the site has changed over the year. This update brings different advancements with it, in addition to the security, speed and efficiency.

This update was based largely on the Google’s own protocol SPDY, which is going to be deprecated in 2016. This protocol has a lot of features made already in HTTP/2 and has been managed to improve the data transmission while keeping backward the compatibility. SPDY has also proven a lot of concepts used in HTTP/2.

What Http/2 is about?

 

Major Improvements in HTTP/2

 

Single Connection

There is just one connection used for loading a site and this connection remains open as long as the site is open. This reduces the round trips required for setting up the multiple TCP connections.

Multiplexing

There are multiple requests which are allowed at the same time and one the same connection. The HTTP/1.1 was transferred to wait for the transfers to complete.

Server Push

The additional resources are sent to the client for the future use.

Prioritization

The requests are assigned dependency levels, which the server can use for delivering the highest priority resources quickly.

Binary

This HTTP/2 makes it quite easy for the server to parse, for a more compact and the less error prone. There is no additional time wasted in translating the information, from text to binary, the computer’s native language.

 

Header Compression

There are a lot of demos out there where you can see the difference in action in the tiled images. It appears that as the latency increases, the speed also increases from the HTTP/2 and becomes even more noticeable, which is great for the mobile users.

HTTP/2 also uses the HPACK compressions, reducing the overhead. This means that there are a lot of headers which are sent with the same value in the request in HTTP/1.1.

 

Who Supports HTTP/2?

 

You’ll also find that most major server software — such as Apache, NGINX, and IIS — already supports HTTP/2. Many of the major CDNs have also added HTTP/2 support, including MaxCDN and Akamai.

HTTP/2 is supported by 75% + browsers in US and 67.78 % globally. There are also a couple of caveats to these numbers, as the IE supports the HTTP/2 in windows 10, chrome, Firefox and opera to support HTTP/2 over HTTPs. You can always check how this would affect the site visitors in analytics by going to the audience -> technology -> browser & as compared to the supported browsers.

 

HTTPS with HTTP/2

 

While the HTTP/2 supports both the insecure and the secure connections, both the Firefox and Chrome would support HTTP/2 over https. This means that sites which want http/2 would have to be served over https.

There are new initiatives such as encryption, going into the public beta on Dec 3, 2015. Let’s encrypt is a certificate providing free security certificate for the sites, as it’s a great initiative towards the secure web.

 

How would it improve?

 

This would offer extreme speed for the user experience. As time goes on, people would also learn the limits of the new protocol, making the users see increased speeds on the HTTP/2 connections.

 

What it Means For Developers?

 

For developers this means that following:

 

Domain Sharding

You can load the files from the multiple subdomains for establishing more established connections. This increases the parallel file transfer adds to the overhead server connection.

Image Sprites

The image file would have to be loaded before the images are shown and the large image file needs to tie up RAM.

Combining different files

JS and CSS are found combined for reducing page requests. This makes users wait and also consumes additional RAM.

 

What it Means For SEOs?

 

With GoogleBot adding support for HTTP/2, websites that support the protocol will likely see additional rankings boost from speed. On top of that, with Chrome and Firefox only support HTTP/2 over HTTPS, many websites that have not yet upgraded to HTTPS may see an additional boost in rankings when they do.

 

The problem that SEOs would face is the switching of http’s with redirects, as all the 302a instead of 301s, additional hops, chains and cleaning up old redirects would become important. There are various items which have to be first cleaned such as the external links, internal links, duplication issues, mixed content, canonical tags, sitemaps and other tracking systems which have to be changed.

 

Also, another thing which people don’t realize is that the referral data in the headers in dropped when switching from a site using security to the one without the security. This also means that more traffic is attributed to the direct when it must be attributed to the referring sites. HTTPs also prevent ads from being placed on the sites.

As Google has officially made speed a ranking factor, it would be quite interesting to see if the HTTP/2 it becomes a ranking factor and how much of an additional weight would be placed on the additional speed.

In short, switching from HTTP to HTTP/2 is beneficial for the users, developers, server admins, sales teams and everyone else involved in the web business. There is no downside to upgrade this and if the users are not able to load over HTTP/2, they would load it like they always have.

 

Also, according to Bill, a lot of ad networks don’t support https, which means that Google is looking to have more ad space in the market through this protocol.

Stay tuned to the blog of medialinkers.info for more interesting and inside news on SEO.

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SEO and UX by medialinkers

Benefits of Aligning UX and SEO When Building the Website

SEO is often termed as rankings on the search results page, but this is part of just one story. SEO however, is all about understanding what the consumers are looking for and recognizing how the brand can provide value in a moment.

 

Google is increasingly considering the user behavior signals and today things such as page load time, button size on a mobile screen and ad cluttering above the fold are all about the user experience weight and signals in the organic search algorithm.

 

For the users to convert, you need to understand what the keywords and consumers truly want to consume. This means that SEO today is not about changing the Meta tags, but it’s about enhancing the brand’s digital ecosystem.

 

SEO has a lot to do with the way users engage in a site and deal with the rankings. The reason for this concept is that there are always 5m Google results which came up when searching for ‘UX and SEO.’ UX and SEO are part of one box, whether we acknowledge these or not.

 

SEO + UX

Every side of SEO and UX brings in different tools, best practices, and data to the table. If you are wondering as to how, you can maximize these inputs for creating a findable, usable and irresistible output. The UX designers are always relying on the interactions, wireframes and storytelling to convey experience created towards the users. But the SEO experts rely on the search data directly from the users to share the same experience. SEO has got the data which the UX needs and in turn UX has the design framework which SEO needs.

 

The moment you understand that SEO and UX are immeasurable, the better way to handle them is to start working in parallel when the design becomes high performing and usable. Given below are the 4 things you require when aligning UX and SEO to the same goals:

 

A Usable and Searchable Site

The site is useful only if it’s found by the users. According to the Forrester’s statistics, 93% of the online experience starts with a search. But according to different reports, a user experience starts even before arriving onto the site.

 

UX decisions are backed by Real Life User Data

First: The design decisions are based on the data from a sample size far larger than the focus groups, previous design experience, and the usability studies.  The SEO experts use the keyword data for the identification of patterns as to how the people are searching on the topics they are searching on. The SEO experts are also using keyword data for the identification of patterns in how the people search and the topics they are looking for. You can equip the UX designers with the real life data, directly informing the people who are going to be served by web experience.

 

SEO insights are also baked into the site experience, locating the site to perform its best in the organic search from day one, instead of spending the resources applying the band-Aids post lunch.

 

Few Post Launch Errors Leading to a Smooth Experience

It’s really important to recognize that a broken link on the error page is not just about the SEO problem. It comes mainly under the user problem. For instance, if a user clicks on the link and is expected to go somewhere new, they can discover more information that they care about. They are eager to check out your error page and don’t have the patience for figuring out where the real content comes from. So solving the site issues is a priority for both the UX and SEO experts.

 

Dealing with the Problems in a Creative Way

Identification of an SEO obstacle leads to creative problem solving, making a site even better than its design. When it comes to working with a UX designer for the development of new site architecture, you have to explain the proposed design for optimizing the long tail for the highly relevant topics. But at the last, you can modify the site architecture and templates for accommodating the additional content level, which is a concept reused throughout the site.

 

The partnership of UX with SEO leads more towards the SEO goal and is also improved upon the design and resources available for the visitors. If you partner up with UX and SEO, you would never have to hear a complaint from the boss, end-user and clients regarding it.

 

If you want to know more about UX and SEO, you can consult with the UX and SEO professionals at Medialinkers. You can also read the Medialinkers Kennesaw Reviews for yourself.

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Yahoo & Google Pairing Up For Yet another Deal

The yahoo shares were dropped recently; however, the news has it that the company has partnered up with the search giant Google. The agreement spreads over a period of 3 years covering both the desktop and mobile audiences here and abroad. Now all eyes are on Google and Yahoo partnership, seeing how the things would go. The partnership deal excludes almost all of Europe for avoiding the anti-trust issues and requires the approval of the US Department.

 

Deal’s Overview Here:

Yahoo shared that an agreement with Google offers Yahoo an additional flexibility in choosing among the suppliers of the ads and the search results. The offerings brought onto the table by Google complements the search services offered by Microsoft, in addition to Yahoo’s own ad products and search technologies.

 

What about Microsoft’s Partnership Deal with Yahoo?

We have all already heard about the Yahoo & the Microsoft search deal, which was also renewed in April this year. Yahoo agreed that Bing’s ads would appear on 51% of the desktop searches delivered by Yahoo, as part of their renewal. The 49% other would be powered by the Yahoo’s own ad system from the 3rd party which they wanted to use.

 

By the month of July, Yahoo has been already spot testing the Google’s search ads and results. The results were coming positive, which made Yahoo take things to the next level.

 

More on Yahoo, Microsoft & Google’s pairing

This is not the first time that Google and Yahoo have paired up. Yahoo also paired up in the year 2000 for carrying both the Google’s search ads and the results. This partnership continued for several years, till Yahoo worked and developed its own ad serving systems and the required in-house technology in the year 2004.

 

In the year 2010, Yahoo gave its own internal search technology after forming a search deal with Microsoft. However, this deal hasn’t brought the expected results in Yahoo for 2 years. It has since been looking for a way to generate more revenue from the search beyond its Microsoft deal.

 

The 3-Year Google Deal

Yahoo officially entered into Google’s partnership on October 19th, 2015. The agreement is effective as of Oct 1, 2015, and would expire on Dec 31, 2018. However, the partnership can also end early depending on a few reasons below.

 

Google to Control Both the Desktop & Mobile Searches

According to the Services agreement, Google would offer Yahoo a search advertisement through its Ad Sense for the search service (“AFS”), image search services, and the web algorithmic searches through Google’s Web search service. The results obtained by Google would then be made available to Yahoo for display on both the mobile and desktop platforms.

 

In other words, it means that Google’s results both free and paid would be shown on Yahoo. Since, Yahoo doesn’t have its editorial listings “free listings” or a crawler that is, it would serve them both. But Yahoo probably wouldn’t show the Google ads against the editorial listings offered by Microsoft’s Bing Search Engine.

 

What About 51% More Space?

Yahoo can use the search results for both the desktop and mobile. It’s limited to a cap of 49% which would come from Google on the desktop, as Microsoft gets the other 51%. However, Yahoo hasn’t reserved the percentages for the mobile searches. This means that if it wants, it could dedicate the entire mobile search to Google prioritizing it over its own Gemini ads system.

 

The European Exclusion

Well the deal is made for serving the following regions:

  1. United States
  2. Canada
  3. Hong Kong
  4. Taiwan
  5. Singapore
  6. Thailand
  7. Vietnam
  8. Indonesia
  9. Philippines
  10. Malaysia
  11. Middle East
  12. Africa
  13. Brazil
  14. Mexico
  15. Argentine
  16. Chile
  17. Colombia
  18. Venezuela
  19. Peru
  20. Australia
  21. New Zealand

By checking the list above, you would see that all the major countries are listed excluding just the countries of the European region. The main reason for the exclusion of Europe is that the Google has got an anti-trust action happening against it in the EU, and doing a deal with Yahoo there would result in a lot of negative attention for Google.

 

The Search Deal is completely flexible

Under the part of this services agreement, Yahoo can choose which search queries to send to Google. It is under no circumstance is obligated for sending a certain number of search queries. The services agreement is non-exclusive, meaning that Yahoo is in full control to use the search advertising services including its own, the Microsoft Corporation services, and the 3rd parties.

 

In other words, you can say that Yahoo isn’t guaranteeing anything to Google and can always decide to send no search queries to Google if it wants.

 

The Yahoo Ads Search Share is Cut; Image Search Named

Yahoo is also going to pay the Google fee for image search results in the request and the web algorithmic search results. It is quite standard, paying Yahoo some percentage for its ads that are shown on it.

 

The percentage would vary depending on where the income is coming from, that is the desktop or the mobile version. Also, there is no minimum guarantee from Google to be paid to Yahoo. This is the case in this deal as it was also in the case of Yahoo-Microsoft deal.

 

However, yahoo is duty-bound to pay Google for using its editorial search results for the images and web listings. It is ensuring that Yahoo pays Google for showing its Google listings when placing its own ads against those search results. Without this case, Google would get nothing except being a search result service provider.

 

Termination of Services Agreement

If either party decides to join Europe or India for performing the services agreement or its continued performance has a strong impact on the ongoing antitrust proceedings involving either party in India or Europe, it would result in the termination of the deal.

 

Furthermore, Google and Yahoo both can suspend and terminate the services agreement if certain events are not cured. A 60 days notice is to be served on ending by either party. Finally, Google can terminate for some unknown reasons. Both the parties can file a lawsuit and take legal action for protection.

 

We don’t know how the deal would turn out for Google and Yahoo both, but for now, we can only predict that some major search changes are heading towards Yahoo for the greater good of it. For any help and assistance in search marketing, you can consult with the search engine optimization professionals of Medialinkers. You can read the Medialinkers Reviews here.

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Medialinkers Content Marketing

What and why is Content Marketing an Essential Part of Your Online Business?

 

Consumers are always searching online to find the information that they need. Also, since the inception of mobiles, the information in the online world has become portable. This has raised the scope of digital marketing in the recent years, with it becoming more and more important and taking the lead from the traditional marketing in a better way. The purpose of content marketing is to retain and attract the customers by consistently creating valuable and relevant content with the intention of changing and enhancing a consumer behavior. This is also an ongoing process with can be integrated into the overall marketing strategy, as it focuses on renting and owning the media.

What exactly is Content Marketing?

 

To define content marketing, you can say that it’s the art of communication with your prospects and customers without selling anything. It is a continuous form of marketing. Despite pitching the services and products, you can deliver information which would help you in becoming an intelligent buyer. Through the help of delivery consistent and ongoing valuable information to the buyers, you would get the business and loyalty.

 

Content marketing is also used by some of the biggest marketing organization in the world, such as P&G, Cisco Systems, John Deere and Microsoft. Mainly used for the development and execution of small business and the person shops around the globe.  The main reason for this is because it works. Furthermore, by integrating content marketing into your digital marketing strategy, you would realize that it would only enhance your existing marketing methodologies. Also, you can notice that quality content is present in all marketing forms such as:

 

Social Media Marketing

 

Content marketing is an integral part of social media marketing.

 

Search Engine Optimization

 

Search engines also help in rewarding the businesses that are there for publishing consistent and quality results.

 

PR Strategies

 

The successful PR strategies help the issues of the readers who don’t care of their business.

 

PPC

For the pay per click to work, you require killer content.

 

Inbound Marketing

 

It helps in driving inbound leads and traffic.

 

Content Strategy

 

Content strategy is the main component of the content marketing strategy.

 

Check the infographic below for finding interesting and useful statistics and facts regarding content marketing, presented by the team of Medialinkers.

 

Medialinkers Online content marketing

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Not Penguin, Panda or HTTPS Update: Google Working on a Core Search Algorithm

A discussion about SEO was reported on the online forums two days back regarding a major Google Update. However, despite many SEOs and web owners were of the view, the update that the Google is cooking relates to the core search algorithm and not relevant in any case to the Panda algorithm. The news was confirmed by Google two days back and in addition, Google has also made it clear to the SEOs of professional companies that they have to expect a core search algorithm in the near future to continue working on a better search quality.

 

The statement shared by Google is as follows:

 

“The update is not Panda, as everyone knows that we are making improvements to our searching algorithms due to the continuous involvements in the web, we are continuing to work on the improvements across the board.”

 

This is almost similar to the statement we got when we g

 

ot the Google Quality Update. The most interesting part is that a lot of automated tools used for tracking like Mozcast showed huge spikes in the Google search results changes. Despite what Dr. Pete Meyers thought regarding the update to be a part of HTTPS algorithm, Garry Illyes denied it on Twitter, saying that the reason for the tool to show a tremendous spike was regarding the NO 1 Google search result, as Wikipedia changed its links to HTTPs, causing the tool to spike and changing the results in Google pages.

 

So in short, you can say that what Google has made clear is that the update that is about to come is not any case related to the Panda, Penguin or the HTTPS. It is simply a Google core search update that Google is not sharing any more information on.

Follow Medialinkers blog for latest updates on SEO.

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Facebook’s New Algorithm To Balance The Content of Friends Vs Pages

Three brand new updates were announced by Facebook on 21st April, related to their News Feed algorithm for improving its user experience. How do they plan to do so? By offering a balance of updates from friends compared to the updates from public figures, businesses, publishers and local organization pages.

This post was created to help you understand how the three News Feed algorithm updates are going to affect your page.

Update 1: Improving the News Feed for its Users

This update is going to improve the user experience for those users who don’t have a lot of content available on their News feed. Facebook used to block multiple posts from appearing more than once before this update, however, now when the people run out of content, they can scroll through the News Feed see multiple posts from the same source.

Update 2: Close Friends Updates Will Appear Higher in the News Feed

Facebook will now make the content to appear higher in its feed from the friends that users care the most about. This was a concern for the users who have a lot of content showing in their News Feeds on a daily basis. It won’t eliminate the other posts, but will balance the content in a better way, and would work differently for each user.

Update 3: Stories commented and liked by Friends Will Appear Lower or not at all in the News Feed

This update is based on users’ feedback, and with the help of this update, the users are more likely to see posts from pages and friends they have liked instead of their friends.

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How will it affect the Page?

The page distribution varies considerably depending on the composition of your audience and posting activity. Facebook has said that the post reach and the traffic can decline in some cases.

Two Points to Follow if You Want Your Posts Seen:
  1. You need to continually post relevant posts for your targeted audience, instead of posting a large number of Facebook posts. The key is to create better posts.
  2. If your traffic is decreasing, you can increase the content of your website and then improve the social sharing. This way, instead of posting the content on the Facebook page of your brand, you will have more people sharing it through their Facebook accounts, thus increasing your audience automatically.

These are only a few ideas of how you can increase and improve the website results on Google, or you can always consult with an Atlanta SEO company for professional social marketing and optimization campaigns.

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Learn How Google’s Mobile Update Will Change the Mobile SERPs

News about the latest Google Update soon to hit the market is circulating everywhere, which is why MediaLinkers has compiled a list of details so that you are in the know.

What is the Algorithm About?

Everyone in the online marketing industry is well aware of Google’s upcoming mobile update (or you should be), and we already have seen that Google has been rolling out some changes to its apps, Google Play Store, and mobile SERPS presentation, along with the more advanced development guidelines impacting the mobile. Even though no one is exactly sure about the details, according to my knowledge of their previous updates, all these changes are going to make a huge impact through Google’s mobile update.

Google is going to launch its own separate mobile crawler to crawl the single page android apps, web apps, and the deep links included in the iOS apps. It would also focus mainly on the JS and CSS composition of the mobile web pages according to the news released recently.

Would the Rankings be impacted if the Site is not Mobile Friendly?

The desktop rankings would not be impacted; as only the mobile rankings would go through the required changes as per the Mobile Update coming on the April 21st. However, the bounce rate can impact the desktop rankings and this makes the mobile SERPs quite important.

How Much Would the Rankings Be Affected?

According to Google, the significance of this update is bigger than the Panda and Penguin updates, which should give you an idea about the destruction it’s going to do to the ranking of mobile unfriendly sites.

However, it would prove as a game changer for the ones that are mobile friendly as they would see a major climb in their mobile SERPs, which would also maximize their search traffic.

What is unclear right now, is what Google would do as far as the maintenance of rankings on tab devices is concerned. Would Google consider the devices as a desktop or would it consider them a mobile device? This will only be known once the mobile update rolls out.

Google’s Goal with the Mobile-Friendly Changes

Well surely there are a lot of goals in Google’s mind, but the main goal is to provide for a better search experience for the users, and to give them what they most desire. In addition to that, they are also trying to make money through the surfacing of apps in the search results, which would help them to drive an increased and improved development of apps for the Google Play. It would also help them to monetize the content of movies, magazines, and music, all of which are currently lead by the industry giants such as Amazon, Hulu and, of course, the iOS App Store including the iTunes.

What the Future Holds?

 

In the future, Google is going to surface the content from Google Play just below the search bar to encourage users to directly download the song or video from them. Google’s Mobile Update is surely going to go a long way in determining not just the traffic of the mobile web pages, but also the mobile apps, songs, and videos etc. on the web, which is why you need to have a responsive designed website through the professional and responsive web design Atlanta services built by MediaLinekrs.

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