Tag Archives: SEO

Google Cards by Medialinkers

Google Testing another Search Results Feature “Local Business Cards”

The search results will soon be equipped with another feature “Local Business Cards,” as Google has started testing it with the search results. This is a reasonable description of a new card carousel which features content from local businesses near the search results top.  This is a real test, as confirmed by Google itself, since local business cards are built on the similar display functionality as the candidate cards launched some time ago.

 

It is nothing more than an experiment at this phase. It is all about custom content, not withdrawn from Google My Business or other feeds. It is also worth noticing that Google has allowed and introduced animations for the first time on the search result pages.

 

The format was built keeping mobile users in mind to equally display in PC results. The local business cards will appear immediately aside the Knowledge Panel displaying that business on desktops and below the knowledge panel below the mobile.

 

As far as candidate cards are concerned the intent is to permit business to communicate directly in search results. Information and content highlights the business services and products in ways which knowledge panel doesn’t allow. Content cannot be shared within carousel.

 

The feature is quite significant for local SEO, however Google has not yet confirmed if the Local Business Cards will be made a permanent feature of search results or not.

 

For news, stay tuned to Medialinkers Kennesaw web design agency.

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Google Dances Again, but Penguin Still not the Likely Cause

A lot of webmasters observed changes in the search engine results again this weekend. The cause of fluctuations last weekend was due to a core ranking algorithm update, later confirmed by Google. However, this time, Google hasn’t yet confirmed the reason for the fluctuations caused again. The SEO forums and social media pages are receiving a lot of queries by SEOs and webmasters regarding the changes.

 

Same is the case of the automated tools, which are reporting large bars through their interface.  On the end, John Mueller and Gary Illyes have again replied to everyone assuring in negative when referred towards the Penguin update.

 

In fact, the answer by Gary Illyes on Twitter was a plain no, to the question; “Is Google rolling out the Penguin update?” posted by many SEOs and website owners.

 

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Right now, no one is clear about the cause of these major fluctuations again. Whether these are changes in the core update again or some other update on its own is something that will be revealed over time. For now, all the signs pointing to a new update are still not enough to point towards the mighty Penguin update.

 

Here are some charts from the various tracking tools:

Images credit Search Engine Roundtable

Images credit Search Engine Roundtable

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Stay tuned to the Medialinkers SEO Services blog for the latest updates.

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Medialinkers FB Update

What Facebook Plans for 2016?

Facebook is pushing boundaries with every year and this year too, CEO Mark Zuckerberg has set a few challenges to further grow the social network in both the social and professional ways. Reportedly, Mark Zuckerberg wants to develop an artificially intelligent system to respond to his requirements. This may sound too farfetched, but so were the idea of Facebook becoming a pioneer in the long list of social networks.

 

How Facebook is setting p for this year is the main question covered in this blog post. For the first time, the digital advertising will take the majority of share in the marketing niche (Source: Campaign).

 

This is due to the following 4 components:

 

  • Increase in Mobile Technology
  • High Broadband Speed
  • Quality Videos
  • Social Media Promotion

Digital Marketing in 2015

 

  • Brands continued to compete with each other to stay on top incorporating methods such as quick response times and a high moderation level.
  • The number of organic outreach without the paid media spent decreased further. Everyone who has experienced knew that incorporating the organic with the paid marketing through a digital agency such as Medialinkers is the only way to have a complete yet successful marketing strategy.
  • Brands hired social media marketers to manage their social accounts and to continuously engage with their audience in 2015.
  • Facebook started development work of its own live streaming app, considering the continuous success of the live streaming apps by other networks.
  • Instagram and Snapchat gained more followers. In fact, 71% of young audience preferred Snapchat over Facebook. (Source: Omnicore).

What the Year 2016 Holds

  • A lot of new technologies will make their way in the world of social media. Facebook CEO Mark Zuckerberg has already announced the release of new Facebook features, apps and setups this month.
  • 360 Videos is set to define the technology world. Facebook Oculus Rift, as claimed by Zuckerberg will offer the best virtual reality experience in the world.
  • With 800 million monthly users, Facebook Messenger is set to become a powerful app on its own, with additional features such as Sending and Receiving Money and the Virtual Business cards.
  • Facebook Live as a rival to current live streaming apps such as Periscope. Can it take off and make its mark? We are not sure it can gain traction over existing apps quick enough to make its mark.
  • Facebook Live to compete with the popular live streaming apps such as Periscope.
  • Facebook at Work an exclusive social network to improve collaboration with colleagues Source: CNET

How these features will bring a change in our lives and to the network itself is something which we will see as the year 2016 unfolds.

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HTTPS medialinkers

No Link Authority Loss with HTTPS, Says Google

John Mueller of Google has finally confirmed that there would be no loss in the link authority when it comes to moving from HTTP to HTTPS. This news has been welcomed by a lot of SEOs since Google has confirmed to index the HTTPS pages by default with the existence of a duplicate version.

 

Jhon Muller Medialinkers

 

 

A lot of SEOs were a bit skeptic as to whether the link authority would be lost or not as a result of the inbound links to HTTP pages were not being counted. Now the picture has been cleared by Google itself. This has been confirmed by Garry Illyes on Twitter when search engine journal’s Brent sent him a tweet.

 

Google would count the signals coming from the inbound links tipping to both the HTTPS and HTTP versions of a page. Also, this would be done automatically which is why you don’t have to worry about the redirects anymore.

 

So now that you have the answer to the top executives at Google, you just have to go ahead and move your site to HTTPS without having to worry about the loss of link signals. This would also provide you with a ranking boost in the process.

 

Gary Illyes of Google has offered more insights in the Facebook comment, which you can read here stating that it has become critically important for the companies to move their site to HTTPS in an easy way. So what are you waiting for? Shift your site to https now for an increase in its rankings.

Feel Free to contact Medialinkers’ SEO Experts for more info and solution of online marketing problems

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Taking a Holistic SEO Approach in the Year 2016

SEO in the current technology and days can’t afford to live in the silo. It is impacted directly and indirectly by marketing channels such as offline marketing, social media, PR and even the email marketing.  All these signals would include citations, brand mentions, search relevancy, citations, links, content and usage data.

 

SEO used to be about just the links, crawls, rankings and keywords in the early 2000s; however, it has become more complicated today. By having a synergy between the marketing channels, you can boost your SEO efforts, which would further boost your marketing efforts by allowing you to capitalize on the opportunities. It would also help you in the tailoring of the marketing efforts in building a strong brand regardless of how the single marketing channel performs.

Old SEO

Medialinkers SEO Kennesaw

SEO in 2016

Medialinkers SEO

Image Source: Search Engine Land

Also, it is not too simple to cultivate solid relationships between the other marketing channels and SEO.

 

Some example of the different channels is as follow:

 

Holistic Marketing Plan of Action

 

Take an example of an event that has to be covered by the Elite SEM in the New York City. It is also a large event for the existing businesses and clients within the area of New York City. Here is how the different teams would work together for the event promotion:

 

The marketing channels would meet for discussing a promotion and content strategy for the event. The different teams include SEO, PR, Paid Search and Display.

 

When you are looking for the marketing company to create a page about a certain event, you can have the SEO and the paid search terms conducting the keyword research. The marketing team uses this research for the development of content for the website event page. The SEO team offers optimizations recommended for the page itself.

 

The team of marketing then develops the highlights in a video for the promotion of the upcoming event. The SEO team optimizes for the YouTube video. After everything is ready, the event page gets published on a site. The SEOs optimize it for the YouTube and after everything is properly done, it’s embedded on the event page of the company site.

Following things are included:

 

  • Content structuring the event, schedules, speakers and attending benefits etc.
  • On-Page optimization appropriate
  • Event and Local Business Markup from schema.org
  • YouTube Hosted Video Embedding
  • Good Map Integration for the easy navigation and finding of a location.
  • Email and Social Sharing Buttons

Contact Form

 

SEO team also has to advise the adding of new events to the XML sitemap. The marketing team has to add a blog post regarding the event and this helps in the building of internal links.

 

The social media team has to add the event to the social media profiles, adding it to the Events app and then promoting the video through the Video apps. The PR team is responsible for the creation of a press release highlighting the event submission to the PR outlets. The press release includes links back to the company website’s event page.

 

Then is the time to do paid promotion. The display and the paid search teams have launched campaigns targeting the business in the target area; whereas the search and social team have to launch the FB news feed ad campaign for promoting the event. The PR and the SEO teams work together on outreaching to the websites and influencers for highlighting the upcoming event.  The SEO and the PR teams work together for outreaching to the sites and influencers for highlighting the upcoming event.

 

When the campaign progresses, the social and SEO team have already tracked the social signals, inbound links and the brand mentions to the events page. These teams meet weekly for reporting the marketing efforts by channel.

 

Final Thoughts

 

On final thoughts, you can say that all the channels working together would help in expanding the marketing reach for having a solid plan. So when starting the New Year, make sure to take this approach to SEO.

 

You can also hire the Medialinkers Search Engine Optimization team to manage the SEO and marketing campaign for you.

 

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The SERPs Changes Google Made in the Year 2015

Google has implemented a lot of changes this year to the mobile search result format through its ‘mobilegeddeon’ update.  All these updates have caused chaos to the retailers.

 

There are also mobile paid placements which have a strong impact on the organic search performance for the retailers, mainly those which had established brands. These changes suggest that Google is working on a major mobile transition.

 

This blog covers the details of showing you where Google is and what it has to do:

 

What are Rich Answers?

 

The Google SERPs have started to display rich answers between Dec 2014 and July 2015 both for its desktop and mobile searches. The percentage has increased from the 22.6 in Dec to 31.2 in July. What actually is a rich answer?

 

Well, a rich answer is Google’s attempt to answer the searcher’s query in the search results without having them to click through a site.

 

Google Local Pack

 

Google is busy grouping the Maps listings into a single block of results for some time. However, during the summers of 2015, it has reduced the visible result number from 7 to 3. What happened was that the sites ranking in the top 3 maps resulted in the local pack. However, the changes didn’t stop there.

 

Google made a shift in its placement shortly. What happens now is that for the mobile searchers, the local pack is placed right above the organic listings, between the paid search ads and the organic listings to be exact.

 

This switches the position between two elements which have got a profound impact on the organic search sessions, even for the sites that were ranking at #1 in the organic search listings.

 

Google’s Graph of Knowledge

 

Just like the local pack, it has also modified the “Knowledge Box” above the organic search listings on the mobile. This happened in August 2015.

 

This also doesn’t happen to be a universal change as there are a lot of brand which do not generate the knowledge box results. For the retailers, which have got brick and mortar presence along with the substantial online presence, these results generate quite frequently.

 

Google Answers

 

Another shuffle by Google is the increasing presence of the Google “Answers.” Those who are unaware of the Google answers can think of it as the organic search result appearing to directly answer a question posted to Google. The results show the most often on queries starting with “with” and “how,” suggesting that the query itself is a definite answer.

 

Answers also sometimes come from a trusted partner source and sometimes pulled from the third party sites through the featured snippets.  Also, as the Google users continue to adapt to the natural language queries, the boxes are expected to show up with the increase in frequency.

 

Beyond this, Google would adapt to its own self-view, looking at it as the information provider instead of just a traditional search engine. With a poor internet and WiFi connection, the rich answers are not shown, as these are much heavier than the list of 10 text search results.

 

Google is always choosing the best customer experience path for speeding up the fancy results.

 

Adjustments to the Paid Channel

 

The changes are not coming from the rich answers influx. Some of the changes are made to the paid placements:

 

The Paid Search Sitelinks

 

The sitelinks which were paid were a question of concern for a lot of SEOs before 2015 and it has taken even higher level after Google altered the standard paid sitelink format.

 

The default sitelink format before August was to include up to 2 to 3 sitelinks columns.  The new format includes a single column stretching up to the four sitelinks. This reduces the total number of sitelinks, significantly changing the vertical space which the paid ad uses.

 

How it has impacted the Organic Results?

 

You can also say that these changes have had a profound impact on the search performance’s organic listings for a lot of retailers.  Due to the brand-heavy intent to the majority of such queries, the brand searches are hit the hardest.

 

Even when one of all such changes is present, the organic results are changed. In case of the presence of multiple elements such as sitelinks and the knowledge box, the top links in the organic results fall behind below the fold on mobile devices regardless of their small or large displays.

 

In case the results are seen on the small phones such as iPhone 4, the top organic result would be more than a full screen scroll below the page 1 fold.

 

These changes have caused a lot of harm to the top links’ organic CTR and many retailers complained of the sharp drop in the CTR for their core brand terms. This drop is caused without a drop in the organic listings or rank of the actual site.

 

How to Deal with all of this?

 

Answering Through the Paid Listings

 

The main reaction of most of these changes is to counter it through the paid channels. Incase Google replaces the top organic results through the paid search ads, rich answers or PLAs, you can as a brand maintain your top paid listing against the branded queries.

 

How About optimize it for Rich Answers

 

Another way to deal with it is to craft the on page content that is optimized for Google Answers. This would help in the placement of your content as an answer to the common queries on Google search results.

 

You can do so by understanding what type of questions, your audience is searching for and providing the clearest, yet t most precise and simple to understand explanation, addressing their needs.  The better a brand is when it comes to anticipating the search audience’s intent; the easier it would be to craft the content which Google is going to put in its rich answers box.

 

Switching to the Mobile App

 

Another way to deal with the changing trends of Google’s algorithm and the way it displays the SERPs, you need to focus on the updating and optimization of the apps for indexing on both the iOS and Android. Google indexes the Android mobile apps for some time and has announced its ability to index the content of iOS apps.

 

What this means is that the apps can target the specific content within the mobile apps via the organic and the paid searches. Applying the code equates to the certain app content with specific website pages, enabling the mobile devices to “deep link” to the app content.

 

This would help the users in being directed straight into the relevant content in the mobile app instead of the mobile web page in Chrome and Safari. This helps in improving the experience and mobile functionality as far as the chances of conversion are concerned.

 

Long story short, you can say that Google has introduced 5 major components of the various mobile search results layouts. All these changes contribute to the reduction of the organic results, continuing to pushing the organic results below the mobile devices fold.

 

As far as the SEO is concerned, it’s about adapting to the changes made by Google to its SERPs. The mobile technology has altered the ways, people interact with the searches.  Google is also responding to the tailored mobile search layouts, making us question our approach to the way we would be approaching SEO in the future.

 

For any type of assistance, feel free to consult the Medialinkers SEO Services.

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Mdialinkers Penguin Update

Google Penguin Won’t be rolled out until Next Year

It’s been a long while since Google has released the Penguin update, a lot of SEOs and webmasters were expecting Google to release the Penguin update by the end of this year.  However, due to the holidays, Google won’t update the Penguin algorithm until the next year.

 

According to an interview of Google Spokesperson with the Search Engine Land, the Penguin won’t be rolled out until the start of the New Year.

 

Quick info about the Next Penguin Update:

 

The Next or the upcoming Penguin update is expected to be real-time, which means that as soon as Google discovers these links to your site, whether these are good or bad, the Penguin would analyze those in the real time and the ranking changes would happen in the real time.

 

Penguin continuously would update everything as opposed to the webmasters and SEOs, having to wait years or months for Google to update it. The last official update of Penguin happened last year on Oct 17th, 2014, which was more than a year ago.

 

This means that all the webmasters who are waiting to have their link profiles cleaned and recover from the Penguin penalty may just have to wait now.

 

For more news on Google Penguin update, stay tuned to the Medialinkers SEO News blog.

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Switching to HTTP/2 & what it means for the SEOs?

According to Barry Schwartz, Google’s John Muller said that GoogleBot would be supporting the HTTP/2 by the end of this year or the next early year. What happens is that the https provides a tremendous speed increase, making for an extremely fast user experience along with the other online factors.

 

What Is HTTP/2?

 

Http/2 is the latest update done by the internet engineering task force made to the HTTP protocol. This protocol is the successor to the HTTP/1.1 drafted in 19999. HTTP/2 is a much-required refresh, meaning that the site has changed over the year. This update brings different advancements with it, in addition to the security, speed and efficiency.

This update was based largely on the Google’s own protocol SPDY, which is going to be deprecated in 2016. This protocol has a lot of features made already in HTTP/2 and has been managed to improve the data transmission while keeping backward the compatibility. SPDY has also proven a lot of concepts used in HTTP/2.

What Http/2 is about?

 

Major Improvements in HTTP/2

 

Single Connection

There is just one connection used for loading a site and this connection remains open as long as the site is open. This reduces the round trips required for setting up the multiple TCP connections.

Multiplexing

There are multiple requests which are allowed at the same time and one the same connection. The HTTP/1.1 was transferred to wait for the transfers to complete.

Server Push

The additional resources are sent to the client for the future use.

Prioritization

The requests are assigned dependency levels, which the server can use for delivering the highest priority resources quickly.

Binary

This HTTP/2 makes it quite easy for the server to parse, for a more compact and the less error prone. There is no additional time wasted in translating the information, from text to binary, the computer’s native language.

 

Header Compression

There are a lot of demos out there where you can see the difference in action in the tiled images. It appears that as the latency increases, the speed also increases from the HTTP/2 and becomes even more noticeable, which is great for the mobile users.

HTTP/2 also uses the HPACK compressions, reducing the overhead. This means that there are a lot of headers which are sent with the same value in the request in HTTP/1.1.

 

Who Supports HTTP/2?

 

You’ll also find that most major server software — such as Apache, NGINX, and IIS — already supports HTTP/2. Many of the major CDNs have also added HTTP/2 support, including MaxCDN and Akamai.

HTTP/2 is supported by 75% + browsers in US and 67.78 % globally. There are also a couple of caveats to these numbers, as the IE supports the HTTP/2 in windows 10, chrome, Firefox and opera to support HTTP/2 over HTTPs. You can always check how this would affect the site visitors in analytics by going to the audience -> technology -> browser & as compared to the supported browsers.

 

HTTPS with HTTP/2

 

While the HTTP/2 supports both the insecure and the secure connections, both the Firefox and Chrome would support HTTP/2 over https. This means that sites which want http/2 would have to be served over https.

There are new initiatives such as encryption, going into the public beta on Dec 3, 2015. Let’s encrypt is a certificate providing free security certificate for the sites, as it’s a great initiative towards the secure web.

 

How would it improve?

 

This would offer extreme speed for the user experience. As time goes on, people would also learn the limits of the new protocol, making the users see increased speeds on the HTTP/2 connections.

 

What it Means For Developers?

 

For developers this means that following:

 

Domain Sharding

You can load the files from the multiple subdomains for establishing more established connections. This increases the parallel file transfer adds to the overhead server connection.

Image Sprites

The image file would have to be loaded before the images are shown and the large image file needs to tie up RAM.

Combining different files

JS and CSS are found combined for reducing page requests. This makes users wait and also consumes additional RAM.

 

What it Means For SEOs?

 

With GoogleBot adding support for HTTP/2, websites that support the protocol will likely see additional rankings boost from speed. On top of that, with Chrome and Firefox only support HTTP/2 over HTTPS, many websites that have not yet upgraded to HTTPS may see an additional boost in rankings when they do.

 

The problem that SEOs would face is the switching of http’s with redirects, as all the 302a instead of 301s, additional hops, chains and cleaning up old redirects would become important. There are various items which have to be first cleaned such as the external links, internal links, duplication issues, mixed content, canonical tags, sitemaps and other tracking systems which have to be changed.

 

Also, another thing which people don’t realize is that the referral data in the headers in dropped when switching from a site using security to the one without the security. This also means that more traffic is attributed to the direct when it must be attributed to the referring sites. HTTPs also prevent ads from being placed on the sites.

As Google has officially made speed a ranking factor, it would be quite interesting to see if the HTTP/2 it becomes a ranking factor and how much of an additional weight would be placed on the additional speed.

In short, switching from HTTP to HTTP/2 is beneficial for the users, developers, server admins, sales teams and everyone else involved in the web business. There is no downside to upgrade this and if the users are not able to load over HTTP/2, they would load it like they always have.

 

Also, according to Bill, a lot of ad networks don’t support https, which means that Google is looking to have more ad space in the market through this protocol.

Stay tuned to the blog of medialinkers.info for more interesting and inside news on SEO.

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Google Adwords Program with Lending Club in Testing Waters

Google Adwords Program with Lending Club in Testing Waters

A lot of Adwords advertisers have received emails from Google about the loan offers from the lending club. The loans are specifically used for funding the Adwords advertising campaigns. According to the email message, a loan offer is made to help the business owners in financing their Adwords advertising.

 

However, this is a limited test and according to the Google spokesperson, they are running a small referral test on the new potential payment options, as part of the ongoing work of delivering advertising solutions.

 

The AdWords business credit card program has been phased by Google on February 1st, 2015. Google also partnered up with the credit card program of banks, launching it in the UK and US in the year 2012. This has given smaller businesses access for crediting their Adwords campaigns. This new lending club program can be the replacement option for that program if it works out.

 

The Lending club marketplace, lenders focus on the customer peer to peer lending. In April 2015, the lending club joined forces with the Alibaba group and Google, for work services securing the low-interest loans. The Google funds those loans itself, lending the club powers a customized and automated underwriting process for Google. For those who don’t know the entire picture, Google was also an early investor in the Lending club.

 

As for the long experiment by Adwords, Google is referring leads to the lending club, not offering the landing. If the loan is approved, the club makes sure to facilitate funding the business’s Adwords account directly.

 

For the latest news, stay tuned to the blog of Medialinkers and check out the latest Medialinkers testimonials for knowing the type of work we deliver!

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Yahoo & Google Pairing Up For Yet another Deal

The yahoo shares were dropped recently; however, the news has it that the company has partnered up with the search giant Google. The agreement spreads over a period of 3 years covering both the desktop and mobile audiences here and abroad. Now all eyes are on Google and Yahoo partnership, seeing how the things would go. The partnership deal excludes almost all of Europe for avoiding the anti-trust issues and requires the approval of the US Department.

 

Deal’s Overview Here:

Yahoo shared that an agreement with Google offers Yahoo an additional flexibility in choosing among the suppliers of the ads and the search results. The offerings brought onto the table by Google complements the search services offered by Microsoft, in addition to Yahoo’s own ad products and search technologies.

 

What about Microsoft’s Partnership Deal with Yahoo?

We have all already heard about the Yahoo & the Microsoft search deal, which was also renewed in April this year. Yahoo agreed that Bing’s ads would appear on 51% of the desktop searches delivered by Yahoo, as part of their renewal. The 49% other would be powered by the Yahoo’s own ad system from the 3rd party which they wanted to use.

 

By the month of July, Yahoo has been already spot testing the Google’s search ads and results. The results were coming positive, which made Yahoo take things to the next level.

 

More on Yahoo, Microsoft & Google’s pairing

This is not the first time that Google and Yahoo have paired up. Yahoo also paired up in the year 2000 for carrying both the Google’s search ads and the results. This partnership continued for several years, till Yahoo worked and developed its own ad serving systems and the required in-house technology in the year 2004.

 

In the year 2010, Yahoo gave its own internal search technology after forming a search deal with Microsoft. However, this deal hasn’t brought the expected results in Yahoo for 2 years. It has since been looking for a way to generate more revenue from the search beyond its Microsoft deal.

 

The 3-Year Google Deal

Yahoo officially entered into Google’s partnership on October 19th, 2015. The agreement is effective as of Oct 1, 2015, and would expire on Dec 31, 2018. However, the partnership can also end early depending on a few reasons below.

 

Google to Control Both the Desktop & Mobile Searches

According to the Services agreement, Google would offer Yahoo a search advertisement through its Ad Sense for the search service (“AFS”), image search services, and the web algorithmic searches through Google’s Web search service. The results obtained by Google would then be made available to Yahoo for display on both the mobile and desktop platforms.

 

In other words, it means that Google’s results both free and paid would be shown on Yahoo. Since, Yahoo doesn’t have its editorial listings “free listings” or a crawler that is, it would serve them both. But Yahoo probably wouldn’t show the Google ads against the editorial listings offered by Microsoft’s Bing Search Engine.

 

What About 51% More Space?

Yahoo can use the search results for both the desktop and mobile. It’s limited to a cap of 49% which would come from Google on the desktop, as Microsoft gets the other 51%. However, Yahoo hasn’t reserved the percentages for the mobile searches. This means that if it wants, it could dedicate the entire mobile search to Google prioritizing it over its own Gemini ads system.

 

The European Exclusion

Well the deal is made for serving the following regions:

  1. United States
  2. Canada
  3. Hong Kong
  4. Taiwan
  5. Singapore
  6. Thailand
  7. Vietnam
  8. Indonesia
  9. Philippines
  10. Malaysia
  11. Middle East
  12. Africa
  13. Brazil
  14. Mexico
  15. Argentine
  16. Chile
  17. Colombia
  18. Venezuela
  19. Peru
  20. Australia
  21. New Zealand

By checking the list above, you would see that all the major countries are listed excluding just the countries of the European region. The main reason for the exclusion of Europe is that the Google has got an anti-trust action happening against it in the EU, and doing a deal with Yahoo there would result in a lot of negative attention for Google.

 

The Search Deal is completely flexible

Under the part of this services agreement, Yahoo can choose which search queries to send to Google. It is under no circumstance is obligated for sending a certain number of search queries. The services agreement is non-exclusive, meaning that Yahoo is in full control to use the search advertising services including its own, the Microsoft Corporation services, and the 3rd parties.

 

In other words, you can say that Yahoo isn’t guaranteeing anything to Google and can always decide to send no search queries to Google if it wants.

 

The Yahoo Ads Search Share is Cut; Image Search Named

Yahoo is also going to pay the Google fee for image search results in the request and the web algorithmic search results. It is quite standard, paying Yahoo some percentage for its ads that are shown on it.

 

The percentage would vary depending on where the income is coming from, that is the desktop or the mobile version. Also, there is no minimum guarantee from Google to be paid to Yahoo. This is the case in this deal as it was also in the case of Yahoo-Microsoft deal.

 

However, yahoo is duty-bound to pay Google for using its editorial search results for the images and web listings. It is ensuring that Yahoo pays Google for showing its Google listings when placing its own ads against those search results. Without this case, Google would get nothing except being a search result service provider.

 

Termination of Services Agreement

If either party decides to join Europe or India for performing the services agreement or its continued performance has a strong impact on the ongoing antitrust proceedings involving either party in India or Europe, it would result in the termination of the deal.

 

Furthermore, Google and Yahoo both can suspend and terminate the services agreement if certain events are not cured. A 60 days notice is to be served on ending by either party. Finally, Google can terminate for some unknown reasons. Both the parties can file a lawsuit and take legal action for protection.

 

We don’t know how the deal would turn out for Google and Yahoo both, but for now, we can only predict that some major search changes are heading towards Yahoo for the greater good of it. For any help and assistance in search marketing, you can consult with the search engine optimization professionals of Medialinkers. You can read the Medialinkers Reviews here.

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